Chapter 1 & 2 Flashcards
__ is defined as the capacity to persuade people.
Rhetoric
What are the three cannons over rhetoric according to Aristotle?
Ethos, Pathos, Logos
__ is used when the source is credible and the speaker can show authority over the subject matter.
Ethos
__ is used when there are facts to support the argument requiring that the audience use logic and deduction.
Logos
__ uses emotional appeals to gain audience acceptance.
Pathos
Deductive or Inductive or Inferred
__ reasoning works from the top down. This means, it goes from a very broad conclusion to a very specific conclusion.
Deductive
Deductive or Inductive or Inferred
__ reasoning works from the bottom up.
It moves from specific to broad conclusions.
Inductive
__ analysis is the process of determining through verbal and non-verbal cues whether the audience is actually interested in what you have to say.
Audience
__ analysis, or a prescribed plan to scrutinize the audience’s behaviors, and use the data to come to conclusions about the audience’s preferences.
Formal
__ analysis involves a visual observation of the group’s behaviors before, during and after the speech.
Informal
What are the three things a speaker should understand about their target?
Demographics / Psychographics / Situation
Demographics / Psychographics / Situation
__ are common traits the audience possesses, like age, income, education or even stage in a life cycle.
Demographics
Demographics / Psychographics / Situation
__ are a group’s beliefs, values and lifestyle
Psychographics
Demographics / Psychographics / Situation
__ involves the number of attendees, the venue, the stage or speaking setup and any other physical attributes that may affect the speech.
Situation
