Chapter 1

Question 1

What are the three categories Kasl and Cobb define as health behaviors?

Answer 1

Preventative health behavior, illness behavior, and sick-role behavior

Question 2

What is preventative behavior according to Kasl and Cobb?

Answer 2

any activity undertaken by an individual who believes himself (or herself)
to be healthy, for the purpose of preventing or detecting illness in an asymptomatic state.

Question 3

What is illness behavior according to Kasl and cobb?

Answer 3

any activity undertaken by an individual who perceives himself to be ill, to define the
state of health, and to discover a suitable remedy (Kasl & Cobb, 1966a).

Question 4

What is sick-role behavior according to Kasl and Cobb?

Answer 4

any activity undertaken by an individual who considers himself to be ill, for the
purpose of getting well. It includes receiving treatment from medical providers, generally involves a
whole range of dependent behaviors, and leads to some degree of exemption from one’s usual
responsibilities

Question 5

What are the greatest causes of death?

Answer 5

Chronic diseases like heart disease and cancer

Question 6

What can be said about the speed of research?

Answer 6

There is increased recognition that the fruit of research take too long to reach people who could benefit from them.

Question 7

What did the US Patient Protection and Affordable Act require?

Answer 7

It included expectations for health care systems to increase patients engagement and to measure their success in achieving this outcome.

Question 8

Have new products of communication revolution reached affluent and disadvantaged populations equally?

Answer 8

No, they can have the potential to cause harm through misleading or deceptive info. Can exacerbate health disparities

Question 9

What happens when health behavior programs change but health is not improved?

Answer 9

The result is a paradox that must be resolved by examining other issues. The change may be either too weak, too short lived, ineffectively implemented, or only a limited determinant of behavior.

Question 10

In what settings are Health Behavior Change Strategies Provided?

Answer 10

Schools, communities, worksites, health care settings, homes, consumer market place, and communication environment.

Question 11

For health behavior change interventions to be effective, strategies should be designed with an
understanding of ….

Answer 11

their health, cultural context, and social
characteristics; and their beliefs, attitudes, values, skills, and past behaviors

Question 12

Should Health behavior interventions be appropriate to the educational and
reading levels of particular target audiences and be compatible with their ethnic and cultural backgrounds?

Answer 12

Yes

Question 13

Sociodemographic Characteristics and Ethnic/Racial Background

Answer 13

Health behavior interventions should be appropriate to the educational and
reading levels of particular target audiences and be compatible with their ethnic and cultural backgrounds, and their access to and facility with technology.

Question 14

Life Cycle Stage

Answer 14

Health education is provided for people at every stage of the life cycle, from childbirth education whose
beneficiaries are not yet born to self-care education and rehabilitation for the very old.

Question 15

What are the four dimensions along
which potential audiences can be characterized?

Answer 15

sociodemographic characteristics, ethnic or racial
background, life cycle stage, and disease or at-risk status.

Question 16

What is the challenge of understanding and improving
health behavior

Answer 16

“one of the most complex tasks yet confronted by science. To competently address that
challenge, the …research community must simply do more and do it better