Chapter 1 Flashcards
What is a market?
Something that brings together buyers and sellers
Characteristics of a perfectly competitive market
- Large # of buyers and sellers
- No barriers to entry/exit
- A standardized product
Demand
A schedule showing the amount of an item that buyers can and will purchase at various price levels during a given period of time.
- A demand curve has a negative slope due to the inverse relationship between prices and quantity demanded. As prices rise, quantity demanded decreases. This is called the law of demand.
Non-price determinants that affect demand
- The income of buyers
- The # of buyers
- Preferances of buyers
- Buyers’ expectations about future events
- Prices of related items
True or false: Substitutes have a direct relationship w/ the other goods?
True. (Ex: if the price of airfare increases, the demand for railway travel increases).
True or false: Complimentary goods/services have a direct relationship w/ the other goods?
False, inverse relationship. (ex: If the price of peanut butter increases, the demand for jelly decreases).
- Independent goods have no relationship. (ex: An increase in the price of peanut butter has no affect on the price of golf balls).
Supply
A schedule showing the amount of an item that sellers can and will supply at various price levels during a given period of time.
- The supply curve has a positive slope indicating that at higher prices, more will be supplied - the law of supply.
Non-price determinants that affect supply
- The # of sellers
- The price of inputs
- Tech
- Taxes/subsidies
- Sellers’ expectations of future events
- Prices of related items
Elasticity of demand
The degree to which the Qd would change for a given change in price.
Formula: Ed = % ▵ Qd ÷ % ▵ price
In the formula, use the absolute value. Also, use the midpoint value.
- If elasticity is greater than 1 (100%), it’s referred to as being elastic or relatively elastic. This means the Qd will change by a larger % than the price change. In this case, a price decrease will increase total revenue and vice versa.
- If elasticity is less than 1, demand is inelastic or relatively elastic. This means the Qd will change by a smaller % than the price change. In this case, a price decrease will decrease total revenue and vice versa.
- If elasticity = 1, it’s called unit elastic, meaning the % change in demand = the % change in price.
Elasticity of demand example:
Suppose a demand schedule shows a $10 unit price corresponds to Qd of 5,000 units. A $8 unit price corresponds to Qd of 6,000 units. What is the elasticity of demand?
- (6,000 - 5,000) ÷ 5,500 = 0.1818 or 18%
- ($10 - $8) ÷ $9 = 0.22 or 22%
- 18% ÷ 22% = 81.81%
- Use 5,500 because it’s the midpoint between 6,000 and 5,000. Similarly, we use $9 since it’s the midpoint between $10 and $9
True or false: Demand for an item tends to be elastic at lower prices and inelastic at higher prices?
False, demand for items tends to be elastic at higher prices and inelastic at lower prices.
Factors that affect elasticity of demand:
- Time: The longer the time period examined, the more elastic demand tends to be
- Availability of substitutes: The larger # of substitute products available, the greater the elasticity.
- Proportion of a budget devoted to the item: The larger the % of a budget devoted to a particular good, the more elastic the demand will be.
- Whether an item is a necessity or not
Supply elasticity
The degree to which the Qs would change for a given change in price.
- The main factor affecting elasticity of supply is time- how quickly a producer can change production to increase or decrease the supply of a product.
How to calculate the % increase in sales required to maintain the same revenue:
Price decline % ÷ complement of the price decrease
Ex: If you lowered the price of a product by 5% but wanted to maintain the same revenue, you would need to increase sales by: 0.05 ÷ 0.95 = 5.26%
How to calculate the % increase in sales required to increase revenue:
[ (1 + revenue increase %) - complement of the price decrease ] ÷ complement of the price decrease
Ex: If you lowered the price of a product by 5% and want to increase revenue by 8%, you need to increase sales by: [ (1.08) - 0.95 ] ÷ 0.95 = 0.137
Price system
While supply and demand curves reveal the relationship between price, supply, and demand for a specific item, consideration must be given to how prices in the overall economy are set.
Economic costs
Payments that a business must make to secure the required amount of productive resources
Capital
Capital refers to man-made resources that are used to produce other goods and services (ex: machinery).
- Money capital refers to currency and real capital refers to #18.
- Interest is the cost of money capital, and since money capital is used to purchase/build real capital, interest rates ration the use of capital.
Normal profit
The cost of obtaining and retaining entrepreneurial ability. The entreprenuer is paid for the function of organizing the business and combining the proper resources into a sellable good or service.
Economic profit
Economic profits are excess earning over and above capital expenditures and normal profit.
Input-output analysis
In a perfectly competitive economy, capital is allocated to booming industries/companies and taken away from oversaturated markets. Economists use input-output analysis to investigate the consequences of such changes in an economy. Using this technique, the economy is divided into constituent industries and among these is divided into consumers and producers. For example, constituent A might have 10 units consumed by constituent A itself and 20 units consumed by constituent B.
Short-run
A period of time where fixed costs cannot be changed but variable costs can be changed
True or false: The law of diminishing marginal returns states that as more and more variable resources are combined w/ fixed resources, there will be a point that the marginal output will begin to level off?
True
Relationship between average cost and quantity produced
Avergage total cost: Declines initially but eventually reaches a inflection point and begins to increase
Average variable cost: Declines initially but eventually reaches a inflection point and begins to increase. Reaches inflection point quicker than ATC.
Average fixed cost: Declines as output rises
- ATC = (Fixed costs + variable costs) ÷ Output
- AFC = Fixed costs ÷ Output
- AVC = Variable cost ÷ Output