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Mass Comm > Chapter 1 > Flashcards

Chapter 1 Flashcards

1
Q
  1. The internet, along with new media platforms and companies, have ________.
A

opened up new ways of seeing and understanding the world

extended personal relationships

extended social networks

All of the above

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2
Q
  1. Critics of the utopian view of media development argue that communication systems are designed primarily for ________.
A

the benefit of owners and investors

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3
Q
  1. ________ is NOT an example of corporate convergence.
A

Twitter

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4
Q
  1. According to a 2017 report, the average Canadian spends approximately ________ per month on the web.
A

44 hours

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5
Q
  1. Principles behind the technology of the telegraph were developed in the ________.
A

1750s

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6
Q
  1. Co-axial cable television technology first found application in US cities in ________.
A

the late 1940s and early 1950s

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7
Q
  1. The mathematical model of communication was developed by ________.
A

Shannon and Weaver

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8
Q
  1. Communication is ________.
A

The act of making something common between two or more people

something people actually do

a form of social action

All of the above

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9
Q
  1. According to the text, mass communication means ________.
A

communication on a large scale

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10
Q
  1. Of the following, ________ might NOT be considered a communication medium.
A

a stained glass window incorrect

clothing incorrect

a memorial sculpture incorrect

All of the above can be seen as communication media. correct

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11
Q
  1. In communication studies, convergence can be understood as ________.
A

the merging of a wide range of previously separate communication technologies

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12
Q
  1. The social model of the media stresses ________.
A

the role of the media as an active, meaning-generating agent

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13
Q
  1. The mass media are major contributors to our knowledge and understanding of the world because of ________.
A

the information they carry

the interpretation they place on that information

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14
Q
  1. Media technologies develop from and function in the context of ________.
A

a larger set of social interests exerting pressure and direction on their development

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15
Q
  1. The telephone was initially marketed and used as _______.
A

a business tool

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16
Q
  1. Canadian broadcasters carry little Canadian programming due to ________.
A

lower costs of American programming

17
Q
  1. Media are important to the Canadian economy for all of the following reasons except which of the following?
A

They encourage citizens to spend money wisely.

18
Q
  1. Consumer culture expanded most significantly in ________.
A

the 20th century

19
Q
  1. Media generate a global cultural consciousness through which of the following?
A

Coverage of political and economic news from around the world incorrect

Mass sports events such as the Olympics incorrect

Global tragedies such as environmental disasters incorrect

All of the above correct

20
Q
  1. The telegraph was a key technology in shrinking space through time.
A

True

21
Q
  1. Promoters of new media and communication technologies often present a particularly pessimistic or dystopian view of media development.
A

False

22
Q
  1. The strength of the Shannon—Weaver Model of Communication is its complexity and inclusion of social factors affecting communication.
A

False

23
Q
  1. A medium is any vehicle that conveys information, including language and musical instruments, for example.
A

True

24
Q
  1. The radio was invented in the mid-twentieth century.
A

False

25
Q
  1. The internet is the latest example of a centralized broadcast system.
A

False

26
Q
  1. Mass communication occurs only when the audience is unknown to the content creator.
A

False

27
Q
  1. While television was first demonstrated in the mid-1920s, it wasn’t until the 1950s that it began to find wide-scale use in homes in Canada.
A

True

28
Q
  1. A utopian view of media development might claim that communication technology increasingly delivers more choice in information and entertainment.
A

True

29
Q
  1. The mass audience is best thought of as a mob or as an unthinking mass of individuals vulnerable to the intentional or unintentional manipulations of media practitioners.
A

False

30
Q
  1. Canadians are the top users of the internet in the world.
A

True

31
Q
  1. Access to computers and the internet is no longer an issue in Canada due to improved technological developments.
A

False

32
Q
  1. Taking a critical perspective on media, as the textbook does, primarily focuses on complaints about advertising and media violence.
A

False

33
Q
  1. The term “prosumer” was coined to explain how today’s media users are simultaneously producers and consumers of media content.
A

True

34
Q
  1. The ability for consumers to create and share media content is an example of convergence.
A

False

35
Q
  1. In Canada, it is a relatively new phenomenon for media owners to use their products to influence political action.
A

False

Mass Comm (5 decks)

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