Chapter 1 Flashcards by Ludwig Lundbäck | Brainscape

Q

The 7 P’s in extended marketing mix

A

Place
Product
Price
Process
Physical environment
People
Promotion

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Q

Demographics

A

Age
Gender
Family structure
Social class/ income
Ethnicity
Geography

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Q

Psychographics

A

Personality traits
Lifestyles
Values

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