Chapter 1 Flashcards
Strategic management definition
Consist of the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages
Analyses of strategic goals include
Vision, mission, strategic organization and analysis of internal and external environments of the organization
Competitive advantages has two fundamental questions:
How should be compete in order to create competitive advantages in the marketplace?
How can we create competitive advantages in the marketplace that are unique, valuable, and difficult for rivals to copy or substitute?
Fundamental question: How should we compete in order to create competitive advantages in the workplace?
Should managers position itself as the low-cost producer, develop products and services that are unique to charge premium prices, or combination of both?
Fundamental question: How can we create competitive advantages in the marketplace that are unique, valuable, and difficult for rivals to copy or substitute?
Advantages must be sustainable not temporary
Operation effectiveness definition and what it includes
Performing similar activities better than rivals
Includes: total quality, just-in-time, benchmarking, business process reengineering, outsourcing
Four attributes of strategic management
Directs the organization toward overall goals and objectives
Includes multiple stakeholders in decision making
Needs to incorporate short-term and long-term perspectives
Recognizes trade-offs between efficiency and effectiveness
Stakeholders
Includes: owners, employees, customers, suppliers
Managers will not be successful by only focusing on one stakeholder
Short-term vs. Long term perspectives
Managers must maintain a future vision and present operating needs
Financial markets exert pressure on executives meeting short-term targets
Corporate leaders often take the short-term approach
Trade-offs between effectiveness and efficiency
Do we manage for today or for tomorrow?
Do we stick to boundaries or cross them?
Whom do we focus on, shareholders or stakeholders?
Types of paradoxes
Innovation: firms taking the risk and learning from failures in pursuit of new products or services
Global: not having all the talent and brains in one location
Obligations: being socially responsible could bring short firm’s share price and prioritizing employees may conflict with short-term shareholders or customer needs
Ambidexterity
Managers challenge to align resources to take advantage of existing product markets and proactively exploring new opportunities