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U.G.T.D.Marketing > Chapter 00 > Flashcards

Chapter 00 Flashcards

1
Q

Fill in the blanks : Digital marketing is the act of ______ and selling ____ and _______ by leveraging online marketing tactics such as ______ media marketing, search ______, and email marketing.

A

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

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2
Q

Today most purchasing decisions …..?

A

begin online

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3
Q

Digital marketing begins and ends with a Customer Value Journey that strategically builds …..

A

relationships with new prospects and converts them into loyal , repeat customers.

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4
Q

What is the Customer Value Journey?

A

the journey is the process that every prospect goes through to become a new customer.

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5
Q

The job of marketing is to move prospects and customers seamlessly and subtly through….?

A

each phase of the Customer Value Journey.

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6
Q

Before someone can buy from you , they ….?

A

have to realize you exist.

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7
Q

What is the first step in the C.V.J. ?

A

Awareness

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8
Q

Define Awareness:

A

it is where a person becomes aware of you.

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9
Q

Facebook ads are perfect for…..?

A

driving awareness.

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10
Q

To improve awareness of your company , the digital marketing tactics you need to master are:

what is # 1?

  1. ___?___
  2. Search Marketing
  3. Content Marketing
  4. Social Media Marketing
  5. Community Management
  6. Copywriting
A

Digital Advertising

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11
Q

To improve awareness of your company , the digital marketing tactics you need to master are:

what is # 2?

  1. Digital advertising
  2. ___?___
  3. Content Marketing
  4. Social Media Marketing
  5. Community Management
  6. Copywriting
A

Search Marketing

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12
Q

To improve awareness of your company , the digital marketing tactics you need to master are:

what is # 3?

  1. Digital advertising
  2. Search Marketing
  3. ___?___
  4. Social Media Marketing
  5. Community Management
  6. Copywriting
A

Content Marketing

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13
Q

To improve awareness of your company , the digital marketing tactics you need to master are:

what is # 4?

  1. Digital advertising
  2. Search Marketing
  3. Content Marketing
  4. ___?___
  5. Community Management
  6. Copywriting
A

Social media marketing

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14
Q

To improve awareness of your company , the digital marketing tactics you need to master are:

what is # 4?

  1. Digital advertising
  2. Search Marketing
  3. Content Marketing
  4. Social Media Marketing
  5. ___?___
  6. Copywriting
A

Community Management

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15
Q

To improve awareness of your company , the digital marketing tactics you need to master are:

what is # 4?

  1. Digital advertising
  2. Search Marketing
  3. Content Marketing
  4. Social Media Marketing
  5. Community management
  6. ___?___
A

Copywriting

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16
Q

What is the First step in the Digital Marketing Strategy?

A

Awareness

17
Q

What is the 2nd step of D.M.S. ?

A

Engagement

18
Q

Define the Engagement step:

A

is where you start conversing with your prospects. You engage them through some form of content that provides entertainment, information or both.

19
Q

Engagement is something that must ….?

A

continue throughout the C.V.J.

20
Q

Egagement typically comes in the form of ….?

A

content or community

21
Q

Engagement oftern occurs through…?

A

valuable , relevant content.

22
Q

You can boost engagement with ….?

A

content that’s as entertaining as it is useful.

23
Q

To improve engagment , the D.M.Tactics you need to master are:

what is number # 1?

  1. ___?___
  2. social media marketing
  3. Email marketing
  4. community management .
A

content marketing

24
Q

To improve engagment , the D.M.Tactics you need to master are:

what is number # 2?

  1. Content Marketing
  2. ___?___
  3. Email marketing
  4. community management .
A

social media marketing

25
Q

To improve engagment , the D.M.Tactics you need to master are:

what is number #3?

  1. Content Marketing
  2. Social Media marketing
  3. ___?___
  4. community management .
A

Email marketing

26
Q

To improve engagment , the D.M.Tactics you need to master are:

what is number # 4?

  1. Content Marketing
  2. Social Media marketing
  3. Email Marketing
  4. ___?___
A

community management .

27
Q

What is the third step in D.M.S. ?

A

Subsribe.

28
Q

Because people today are inundated with marketing and content creating …..?

A

a scarcity of attention

29
Q

If you fail to get someones contact information odds are high that ….?

A

you will never see them again.

30
Q
A

U.G.T.D.Marketing (3 decks)

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