Chp. 2 Content Marketing Strategy

Question 1

Define perfect content:

Answer 1

Perfect content isn’t about you, your brand, or your objectives. It’s about delivering the right information to your prospects at exactly the right time point in the costomer journey

Question 2

Content is any information that helps….?

Answer 2

you keep the funnel full

Question 3

The big misconception is that …..?

Answer 3

content marketing is blogging.

Question 4

Perfect Content Marketing is …..?

Answer 4

Full Funnel

Question 5

What are the three stages all prospects go through before becoming customers ?

Answer 5

1. Awareness
2. Evaluation
3. Conversion