Chapt 8

Question 1

Advertising that crosses national and cultural boundaries

Answer 1

International Advertising

Question 2

T/F: The most effective way to counteract the negative influences in ethnocentrism can have on international decision is to constantly be sensitive to potential differences between culture

Answer 2

True

Question 3

An agency that has greater integration and economies of scale

Answer 3

Global Agency

Question 4

An agency that local market is their expertise and cultural adaptation

Answer 4

International Affairs

Question 5

Agencies that are highly localized and execution risk

Answer 5

Local agency

Question 6

T/F: Advertising may be taxed

Answer 6

True

Question 7

T/F: One media challenge is that every ads is acceptable

Answer 7

False

Question 8

What are the rend fro promoting global advertising

Answer 8

Global communication
global youth
universal demographics and lifestyle trend
Americanization of consumption values

Question 9

T/F: One CREATIVE challenge in advertising worldwide is identifying cross-cultural icons and symbols

Answer 9

True