Adv ch.1 -2

Question 1

Any paid of non- personal communication about any organization, product, service or idea by an identified sponsor

Answer 1

Advertising

Question 2

Three criteria must be met for a communication to be classified as advertising:

Answer 2

1.The communication must be paid for.
2.The communication must be delivered through mass media.
3.The communication usually must be
attempting to persuade

Question 3

Specific messages designed to

persuade an audience

Answer 3

Advertisement

Question 4

An integrated series of ads and promotions that

communicate a central theme or idea

Answer 4

Advertising Campaign

Question 5

Coordinating promotional tools with advertising to build and maintain
brand awareness, identity, and preference.

Answer 5

Integrated Brand Promotion

Question 6

the process of 
planning and executing the 
conception, pricing, 
distribution, and promotion 
of ideas, goods, and services 
to create exchanges that 
satisfy the perceived needs, 
wants, and objectives of 
individuals and organizations.

Answer 6

Marketing

Question 7

Who are the advertisers

Answer 7

Trade Resellers
Manufactures and services Firms
Government
Social Organizations

Question 8

Promotion Agencies include:

Answer 8

Direct Marketing/ Database
 E-commerce 
 Sales Promotion 
 Event Planning
 Design Firms
 Public Relations Firms

Question 9

Advertising Agencies Include

Answer 9

Full-Service
 Creative Boutique
 Interactive
 In-House 
 Media Specialists
 Promotion Agencies
 Direct Marketing

Question 10

Era where “Dailies” grow in popularity and advertisement was considered and embarrasement for so,e

Answer 10

Era Industrialization 1800-1875

Question 11

Advertising find glamour and fame.

Ads play on social anxieties. Segmentation begins by social class

Answer 11

The 1920s

Question 12

Big Business is vilified——advertising turns to harsh. anxiety ads. Radio emerges as a new medium

Answer 12

The Depression

Question 13

Products are related to Patriotism
Fascination with “science” Fascination with “science”
Subliminal advertising scare hits

Answer 13

WWII and 50s

Question 14

Top 1950’s advertisement

Answer 14

Doyle Dane Bernbach (Think Small VW)
David Ogilvy (Hathaway Shirt) 
Leo Burnett (Tiger Tony)

Question 15

Woman and minorities adopt new roles.
Hendonistic Values.
Regulation and overseeing take hold.

Answer 15

1970s

Question 16

The blending of advertisement with entertainment programming.
Brand placement is key

Answer 16

Brand entertainment (Advertainment)

Question 17

Social Aspects of Advertising

Answer 17

Educates Consumers
Improved Living standards
Affects Happiness and Well Being 
Demeaning and deceitful pr liberating and artful 
Powerful effect on Mass Media

Question 18

Ethical Aspects of Advertising

Answer 18

Making false or misleading statements
Puffery (exaggeration) is legal
Persuasion to children
Targeting to Minorities

Question 19

Grass roots consumers movements

Answer 19

Consumerism