chapt 2 Flashcards
Free trade
a trade policy that does not restrict imports or exports.
Comparative Advantage Theory
Supports the idea of free economic exchange.
Specializing and trading creates a mutually beneficial
exchange.
comparative advantage
an economy’s ability to produce a particular good or service at a lower opportunity cost than its trading partners.
The U.S. has a comparative advantage in producing goods and
services
absolute advantage
the ability of an individual, company, region, or country to produce a greater quantity of a good or service with the same quantity of inputs per unit of time,
Other countries have an absolute advantage in things like
growing coffee and making shoes.
Balance of trade
Difference between money coming in and money leaving country
Trade surplus
the amount by which the value of a country’s exports exceeds the cost of its imports.
Trade deficit
the country is importing more goods and services than it is exporting
Balance of payments.
Goal is to have more money flowing into the country than out
Dumping
Used to reduce surplus products in foreign markets or to gain a
foothold in a new market
Strategies for Reaching Global Markets
from Least Amount of commitment, control, risk and profit potential to Most
Licensing
Exporting
Franchising
Contract Manufacturing
international joint ventures and strategic alliances
Foreign direct investment
Licensing
Getting help with distribution, promotion, and consulting.
* Gaining revenue it wouldn’t have otherwise generated.
* Spending little or no money to produce or market its products.
Drawbacks.
* If a product experiences remarkable growth in the foreign market,
the bulk of the revenues belong to the licensee.
* The licensing firm is selling its expertise and trade secrets.
Exporting
Export Assistance Centers help small and medium
companies with exporting.
* Indirect exporting is working with export-trading companies for help with negotiating and trading relationships.
Franchising
- Franchisors need to be careful to adapt their product to
the countries they serve. - Domino’s Pizza has learned that preferred toppings for its product vary widely—from curry in India to squid and sweet mayonnaise in Japan.
Contract Manufacturing
- A form of outsourcing.
- Contract manufacturing can be used to:
- Allow a company to experiment in a new market without incurring
heavy start-up costs such as building a manufacturing plant. - Temporarily meet an unexpected increase in orders.
International Joint Ventures and Strategic Alliances
- Often mandated by countries as a condition of doing
business (China). - Can increase a company’s footprint and global growth.
- Can be used to join forces.
Benefits of joint ventures.
* Shared technology and risk.
* Shared marketing and management expertise.
* Entry into markets where foreign companies are often not allowed
unless goods are produced locally.
Drawbacks of joint ventures.
* Stolen or obsolete technology.
* Becoming too large to be flexible.