Chapitre 5

Question 1

What is the purpose of Marketing ?

Answer 1

Is to analyse data that link the customer to the marketer

Question 2

What research is continually generated and refined to ?

Answer 2

-Analyse and evaluate marketing performance
-Improve understanding and effectiveness of current marketing process
-Male altercation where necessary based on data

Question 3

Name the 6 environmental categories that shape marketing decisions ?

Answer 3

• Cultural and social forces
• Demographic forces
• Economic forces
• Technological forces
• Political and legal forces
• Competitive forces

Question 4

What is ISO?

Answer 4

International Organization for standardization: non government institution headquarters in Switzerland, they define rules and standards for all foods and services assist with quality control and define stress test for product quality

Question 5

Name the 5 types of marketing?

Answer 5

1- Social Marketing: used to sell good and services, but also used to sell ideas, attitudes and behaviours
2- Service Marketing: intangible activities that meet customer needs
3- Green Marketing: combines customer wants and needs with the conservation and protection of the environment
4- Direct marketing: only target the people that would need or want the product
5- Holistic Marketing