Chapitre 18 : Internal and external company communication Flashcards by Sidi Khattry

Q

publicité

A

advertisement

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Q

faire de la pub d’un produit

A

to advertise a product

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Q

dominer le marché

A

to be a market leader

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Q

publicité par le bouche à oreille

A

buzz / word-of-mouth advertising

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Q

comportement de l’entreprise

A

corporate behaviour

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Q

souligner

A

to emphasize / highlight / underline

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Q

à la mode

A

fashionable/ trendy

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Q

se faire connaître sur le marché

A

to gain a foothold

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Q

blanchiment écologique

A

greenwashing

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Q

commercialiser

A

to market

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Q

étude de marché

A

market survey

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Q

créer un marché

A

to open up a market

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Q

sondage

A

opinion survey

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Q

renforcer

A

reinforce / enhance

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Q

relations

A

relationship

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Q

vente / soldes

A

sale / sales

Q

cibler

A

to target

Q

ternir une réputation

A

to tarnish a reputation

Q

pistage des inernautes

A

tracking

Q

améliorer / diminuer la qualité d’un produit

A

to upgrade / downgrade a product

Q

haut / bas de gamme

A

upmarket / downmarket

Q

moyens / ressources

A

way and means

Q

bannières publicitaires

A

web banner, banner ad