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Digital Marketing > Chaper 3 > Flashcards

Chaper 3 Flashcards

1
Q

PESTLE

A
  1. Political forces
  2. Economic forces
  3. Social forces
  4. Technological forces
  5. Legal forces
  6. Environmental forces
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2
Q

Cloud computing

A

A term that is a metaphor for shared computing resources, which requires minimal management input and can be assessed via the internet

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3
Q

Strategic Agility

A

The capability to innovate and so gain competitive advantage within a marketplace by monitoring changes within an organizations marketplace, and then efficiently evaluating alternative strategies, selecting, reviewing and implementing appropriate candidate strategies

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4
Q

Martech Stack

A

A combination of different software services are online tools used to run all marketing operations across multiple channels, including customer acquisition, conversion, retention, and team communications, and to deliver customer and market insight and reporting

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5
Q

Internet

A

The physical network that links computers across the globe. It consists of the infrastructure of network servers and communication links between them that are used to hold and transport the vast amount of information.

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6
Q

World Wide Web

A

A medium for publishing information and providing services on the Internet it is access through web browsers which display site content on different webpages the content making up the websites is stored on web servers

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7
Q

Web servers

A

Used to store the webpages access by web browsers. They may also link to databases of customer or product information which can be queried and retrieved using a browser.

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8
Q

Web browser

A

Browser such as chrome Firefox safari and edge, provide an easy method of accessing and viewing information stored as HTML Web documents on different web servers

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9
Q

Software as a Service (SAAS)

A

Business applications and software services are provided through the Internet and web protocols within the application managed on a separate server from where it is access to a web browser on an end users computer with the data stored within the cloud

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10
Q

Content Management System (CMS)

A

Online service or software tool for creating editing and updating online content, assets, such as text and visual content, forming Web or mobile app Pages

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11
Q

Streaming Media Server

A

Specialist server used to host broadcast, audio, or video

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12
Q

Uniform (universal) resource locator (URL)

A

A web address used to locate a specific webpage on a web server

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13
Q

URL Strategy

A

A defined approach to farming, URLs, including the use of capitalization nation and subdomains for different brands and different different locations. This has implications for promoting a website off-line to promotional URL’s search engine, optimization, and find ability.

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14
Q

Content

A

The design text and graphical information that forms a webpage good content is the key to attracting customers to a website and retaining their interest or achieving repeat visits

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15
Q

HTML (Hypertext Markup Language)

A

A standard format used to define the text and layout of webpages rendered by web browsers

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16
Q

Cascading Style Sheets (CSS)

A

Mechanism for adding style to Web documents, which is independent of the content. CSS enable different style elements to be controlled across an entire site or sections of a site.. style elements that are commonly controlled include typography background, color and images, and border and margins

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17
Q

Metadata

A

Data about data, a format describing the structure and content of data

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18
Q

XML (eXtensible markup language)

A

A standard for transferring structured data that unlike HTML is purely presentational

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19
Q

Blockchain Technology

A

I distributed ledger comprising batches of encrypted transaction records called blocks, which can be secured over, appeared to appear network such as the Internet. The system is secure and transaction. History can’t be modified to provide an audit trail.

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20
Q

Digital Currency (Cryptocurrency)

A

A digital or virtual currency that is secured by cryptography, which makes it extremely difficult to counterfeit or double spend many cryptocurrencies are decentralized networks based on block chain technology

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21
Q

Early Adopters

A

Companies or departments that invest in new technologies and techniques

22
Q

Hype Cycle

A

A graphic representation of the maturity, adoption and business application of specific technologies

23
Q

Ethical Standards

A

Practices and behaviors that are morally acceptable to society

24
Q

Privacy

A

Immoral right of individuals to avoid intrusion into their personal affairs

25
Q

Privacy

A

Immoral right of individuals to avoid intrusion into their personal affairs

26
Q

Identity theft

A

The misappropriation of the identity of another person without their knowledge or consent

27
Q

Viral Marketing

A

Online viral, marketing or buzz marketing is a form of electronic word-of-mouth marketing. Brands and promotions are discussed and awareness of them transmitted into two main forms either as pass email or discussion in a social network

28
Q

Personal Data

A

Any information about an individual stored by companies concerning their customers or employees

29
Q

Notification

A

The process where my companies register with the information commissioner to inform about their data holdings

30
Q

Malware

A

Malicious software or toolbars typically downloaded via the Internet, which act as a Trojan horse by executing unwanted activities, such as key logging of users, passwords, or viruses that may collect email addresses

31
Q

Spam

A

Unsolicited email usually usually bulk mail and un targeted

32
Q

Permission Marketing

A

Customers agree (opt-in) to be involved in an organizations, marketing activities, usually as a result of an incentive

33
Q

Opt-In

A

A customer proactively agrees to receive further information

34
Q

Opt-Out

A

A customer declined the offer to receive further information

35
Q

Cold List

A

Data about individuals that are rented or sold by a third-party

36
Q

House List

A

Data about existing customers used to market products to encourage future purchase

37
Q

Cookies

A

Cookies are small text files stored on an end users computer to enable websites to identify the user

38
Q

Persistent Cookies

A

Cookies that remain on the computer after a visitor session has ended. Used to recognize returning visitors

39
Q

Temporary or session cookies

A

Cookies used to manage a single visitor session

40
Q

First-party cookies

A

Serve by the site currently in use- typically for e-commerce sites

41
Q

Third Party Cookies

A

Survey another site to the one being viewed - typically for portals where an ad network will track remotely or where the web analytics software places a cookie

42
Q

Privacy statement

A

Information on the website, explaining how and why individuals data are collected, processed and stored

43
Q

Accessibility legislation

A

Legislation intended to protect website users with disabilities, including visual disabilities

44
Q

Domain name registration

A

The process of preserving a unique web address that can be used to refer to the company website

45
Q

Intellectual property rights (IPRs)

A

These protect the intangible property created by corporations or individuals that is protected under copyright, trade secret and patent laws

46
Q

Trademark

A

A trademark is a unique word or phrase that distinguishes your company. The mark can be registered as playing or designed text artwork or a combination. In theory colors smells and sounds can also be trademark.

47
Q

Distance selling law

A

Legal requirements for providing information about the contractual agreement entered into between a merchant and customer for providing goods and services, including company, information, pricing additional cost, and returns

48
Q

Native advertising

A

Online content is integrated with publisher editorial content to promote or enhance a brand, such as a publisher article or social media update

49
Q

Social exclusion

A

Part of society is excluded from the facilities available to the remainder

50
Q

Globalization

A

The increase of international trading and shared social and cultural values

51
Q

Internet governance

A

Control of the operation use of the Internet

52
Q

Net or network neutrality

A

Net neutrality the principle of provision of equal access to different Internet services by telecommunications service providers

Digital Marketing (8 decks)

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