Chap13 Flashcards
ad impression
a possible exposure of the advertising message to one audience member
WHAT’s THE TERM? pool many web pages together and facilitate advertising across the pages , therby allowing advertisers to gain maximum exposure by covering even the small sites
ad networks
WHATs THE TERM? A contractual advertising program often used in e-commerce, under which a seller pays a manufacturer, marketer, or other business a percentage of the slae price of an item sold.
affiliate marketing program
banner
little billboards of various sizes that appear on web pages
button
small versions of a banner, usually providing a link to the advertisers homepage
centralized network
How media content was traditionally delivered
Many classified ad Web site often provide classified ads for free T/F
T
click rate
the number of clicks on an ad divided by the number of ad requests,.
A term used in reference to a World Wide Web user clicking on an ad banner to visit the advertiser’s site.
click-throughs
cookies
customized information based on past browsing or purchase behavior
crawl
sophisticated computer programs periodically scan the web for new information
customer retention and relationship management (CRM)
a promotional program that focuses on existing clients rather than prospects
deck
the page a wireless customer will be directed to when using his or her phone to go on the web
technology that transforms a traditional telephone line into a high-speed digital link for internet access
digital subscriber line (DSL)
characterized by many different hubs and links, which allows continuous communication even if some connections stop working
distributed network
What is the fastest growing and most effective way to provide direct mail
email advertising
interactive TV (ITV)
a personal audience venue where people can personally guide TV programming through a remote control box while watching TV
interstitial
animated screens, often ads, which pop up momentarily as the computer searches for and downloads information for a requested web page
Advertisers may buy a _____ from search engines so that their advertisements appear when a user inputs the purchase word
a keyword
kiosk
interactive computers in stand-alone cabinets that make information available 24hrs a day even in remote areas
landing page
the web page that a person reaches when clicking on a search engine listing or ad
narrowband
a type of digital data transmission in which wires carry only one signal (channel) at a time.
portals
web pages that provide starting points or gateways to other resources on the internet
protocols
common rules for linking and sharing information
return path
a communication channel that a user can employ to send data back to a broadcaster
rich mail
technology that allows graphics video and audio to be included in an email message
rich-media advertising
internet advertising that uses full motion and animated technology like flash, java applets, video streaming and interactivity
Why are search engines so popular with advertisers
because they are gatekeepers to information
search-results page
a listing of sites produces by using a search engine
skyscraper
a vertical ad that appears on one side of the web page
spam
unsolicited, mass e-mail ads for a product or service that is sent by an unknown entity to a purchased mailing list or news group.
spider
a program that follows Web site links, seeking documents to be indexed in a database that can then be examined for matches by search engines.
viral marketing
the internet version of word-of-mouth advertising e-mail
name some pros of internet advertising
- interactive media
- large audience
- immediate response
- highly selective targeting
- proximity to purchase
- affluent market
- provides in-depth info
- rapidly growing industry
- reaches business-to-business users
- virtual storefronts
name some cons of internet advertising
- lack of standardization
- targeting is expensive
- slow downloads
- security/privacy issues
- global marketing issues
