Chap11 Flashcards
it verifies circulation and other marketing data on newspapers and magazines for the benefit of its members
Audit Bureau of Circulations
Bleed
Colors, types, or visuals that run all the way to the edge of the page.
Newspapers offer advertisers decreasing rates (calculated by multiplying the number of inches by the cost per inch) as they use more inches). This is called…
Bulk Discounts
What types of magazines are included in business magazines (3)
trade publications,
industrial magazines,
professional journals
thorough analysis of circulation procedures, distribution outlets, and other distribution factors
circulation audit
What is the purpose of classified advertising? (3)
To locate and recruit new employees, offer services, or sell/lease new/used merchandise
Classified Display Ads
ads that run in the classifieds section of the newspaper but have larger-size type, photos, art borders abundant white space, and sometimes color.
Closing Date
a publication’s final deadline for supplying printing material for an advertisement.
Color Strip
samples of makeup inserted into magazines
the basic unit by which publishers bill for advertising
column inch
When do advertisers receive”combination rates”? What medium does this apply to?
when they place a given ad in more than one place. Newspaper.
Consumer Magazines
information- or entertainment- oriented periodicals directed toward people who buy products for their own consumption
What medium uses contract Rate, who usually receives them? why?
newspaper advertising usually offered to local advertisers who sign an annual contract for frequent or bulk-space purchases.
Controlled Circulation
a free publication mailed to a select list of individuals
In cooperative (co-op) advertising, the advertising costs is shared by who?
The manufacturer and the distributor or retailer.
cost per thousand (CPM)
a common term describing the cost of reaching 1,000 people in a medium’s audience.
cover date
the date printed on the cover of a publication
cover position
advertising space on the front inside, back or cover pages of a publication that is usually sold at premium price.
How often are daily newspapers published?
at least five times a week.
demographic editions
magazines that reach readers who share a demographic trait, such as age, income level, or professional status
directories are _____, often in ______ form that serve what purposes? (3)
listings,
booklet form,
that serve as 1) locators, 2) buying guides, and 3) mailing lists
display advertising
type of newspaper advertising that includes copy, illustrations or photographs, headlines, coupons, and other visual components.
earned rate
a discount applied retroactively as the volume of advertising increases through the year.
farm publications
magazines directed to farmers and their families and people farmers do business with.