chap 8; Flashcards
creative tactics process
1
Q
creative execution style
A
the way a msg appeal is presented.
2
Q
how many creative executive styles are there?
A
11
3
Q
creative execution style : straight sell + example.
A
basically they buy tv ads, and it’s quite obvious they’re selling.
4
Q
scientific / technical evidence
A
scientific studies that were done.
5
Q
demonstration
A
how this shit is used.
6
Q
comparison
A
can be indiret or visual , like apple vs microsoft. those ads apple has up of a cell getting hacked.
7
Q
testimonial
A
someone saying something great about it.
8
Q
slice of life
A
real life encounter someone has with this product, which many people consider this shit phony.
9
Q
animation
A
cartoons.
10
Q
personality symbols
A
dogs for fido, some alchol guy drinking whiskey.
