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Advertising And Promotion. > Chap 10 > Flashcards

Chap 10 Flashcards

Media planning and n budgeting

1
Q

Media planning

A

Decisions involved In delivering promotional messages to prospective purchases and/or users of the brand

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2
Q

Media objectives

A

Best way to deliver MSgs

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3
Q

Media strategy

A

How you’re going to use media

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4
Q

Media tactics

A

How to execute media strategy

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5
Q

Medium

A

General category if available delivery system which includes broadcast media etc.

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6
Q

Media type

A

Individual media within a medium, TV. Radio etc

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7
Q

Media class

A

Evaluation

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8
Q

Reach

A

Measure of # audience mmbers

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9
Q

Coverage

A

Potential audience might reach thru the medium

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10
Q

Media vehicle

A

Sort of like different categories in the magazine, love, hockey, etc.

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Advertising And Promotion. (4 decks)

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