CHAP 8 Flashcards
refer to the techniques and tactics business use to increase awareness, interest, and sales, of their products or services
promotion strategies
are an essential part of a
company’s marketing mix, aiming to influence
consumer behavior, build brand loyalty, and drive
revenue growth.
promotion strategies
paid promotion with a known sponsor that can get
to many people at one time and can be done in
many times.
Advertising
what are some ways to promote products through mass media
advertising.
Television and Radio Ads, Print Media (Newspapers, Magazines),
Online Ads (Google Ads, Social Media Ads), Billboards and Outdoor
Ads
Short-term incentives or offers aimed at encouraging immediate sales or
customer action.
sales promotion
Strategies to manage the brand’s reputation and create positive
relationships with the public, media, and other stakeholders.
public relations
Direct interaction between a sales representative and a potential
buyer to persuade them to purchase a product or service.
personal selling
Using platforms like Facebook, Instagram, Twitter, or LinkedIn to
engage with consumers, promote products, and build brand
presence.
social media marketing
Creating and sharing valuable content that attracts and
retains customers, often leading to conversion and loyalty.
content marketing
Directly communicating with potential customers through
non-personalized means to encourage immediate
responses or sales.
direct marketing
Rewarding customers for repeat business or engagement,
fostering long-term customer relationships.
loyalty programs
Unconventional, low-cost marketing tactics that aim to
surprise and engage customers in creative ways.
guerilla marketing
Partnering with influencers (individuals with large
followings) to promote products or services.
influencers marketing
Using events or sponsorships to increase brand visibility and
interact directly with potential customers.
event marketing and sponsorship
Encouraging customers to share positive experiences
with their network, often organically.
word of mouth marketing
types of advertising
sale spromotion
public relations
personal selling
social media marketing
content marketing
direct marketing
loyalty programs
guerilla marketing
influenecer marketing
event marketing
qord of mouth marketing
