CHAP 6 EXAMPLES DRILL Flashcards
el nido resort caters a class A market, they have a villa at P30,500 per noight maximum of 3 persons
prestige pricing
before P125 now P100
market skimming pricing
tagaytay country hotel maintains relatively lower rates compares to the more expensive the twin lakes hotel, which is also in tagaytay. this strategy attract a wider segment of the market
market penetration pricing
3 for P100
product bundling pricing
book 10 rooms to earn 1 free
volume discounts
burger, fries, and drinks for P150
PRODUCT BUNDLING PRICING
special rates for long staying guests
volume discounts
piso fare
discounts based on the time of purchase
buy one take one
promotional pricing
sold for a foreigner at $100, sold to a local resident for only P2,000 only
discriminatory pricing
merienda buffet for only P250 (2:00-5:00 pm)
discounts based on the time of purchase
P1,999 P499
psychological pricing
