Chap 7(Impact Of The Internet) Flashcards
Ways of unauthorized user access to an organisation’s data?
•Authorised users revealing intentionally or unintentionally.
•Unauthorised users intercepting data transferred from Organization to Employees or within employees network
•Unauthorised hack into the system
How to prevent unauthorized access?
•Policies on employees for accountability.
•Encryptions
•Firewall, Authentication, Intrusion Detection System.
What is a digital footprint?
The impression you leave online.(recorded forever on archive sites or as backups)
How to minimize digital footprint?
•Closing old social media accounts and requesting to delete all archive data
•Asking website owners to delete old contents that is out of date, irrelevant, false
•Searching up own name to see what information is available public
•Reading terms and conditions
Question to ask before posting
•Would u show to parents/grandparents?
•What will employers think in future?
•Happy to share by stranger?
•Could ppl misinterpret?
In-video advertising
Advertisements that appears within the online videos
Viral marketing
Advertising by internet companies where advertising msgs are passed on by users(w/o realizing)
(uploading interesting vd to attract users in social networking community)
How can internet positively impact companies that sell goods?
-Access to global workforce, 24/7 available customer service
-Store/Analyse people’s browsing history to allow targeted marketing/personalized experience
-Saves money no need for physical shops
-Online reviews help promote the company
Purpose of acceptable use policy.
-To prevent users from behaving inappropriately.
-To protect company’s reputation by preventing inappropriate actions of their employees to avoid financial losses
Factors of accessibility to the internet?
•Economy and Infrastructure
•Social factors(Income, Age, Gender,..)
•Religions
•Politics
•Geographical Location (Remoteness)
•Disability
•Lack of ICT skill/confidence
•Low Literacy
