Chap 1 Flashcards
It refers to the analysis of the prevailing industry where the firm has its competitive advantage with another firm in the environment.
Industry-based model
It refers to the analysis of the resources available that is present in the internal environment that could be used as competitive advantage.
Resourced-based model
It hinges on customer satisfactions and based on a well-developed marketing strategy.
Corporate profitability
It flows from strategic mission and intent that define the firm’s direction in the pursuits of its operation and corporate expansion.
Strategic mission
It is the development of the fast changes in the production of products that affect competition in the new world of business.
Technological change
It refers to the presence of new computers that makes communication within the tip of the fingers in business transaction.
Advancement in information linkages
It refers to innovativeness by injecting new ideas and knowledge in product development and new marketing strategies.
Innovativeness
It refers to the production of more products that reduces the cost of production per unit.
Economies of scale
It refers to the strategy of developing new business enterprise by integrating its operation with related industry.
Corporate diversification
It refers to the corporate strategy where the major firm buyout small competitors and integrate them with their major operating units.
Corporate buyout/Monopoly