C2 Identification

Question 1

It is the gathering and interpreting of data and information about the business environment and how other competitors are doing in the conduct of business.

Answer 1

Competitive analyses

Question 2

It is the process of study of all segments in the general environment and it signals potential for changes that pose threats or opportunities.

Answer 2

Environmental scanning /scanning

Question 3

It is the process of developing projections of what might happen and how quickly the firm develops strategies to be competitive.

Answer 3

Forecasting

Question 4

This refers to the development of urban population and the migration of people to the center of development and could be opportunities for the firm as factor for competitive advantage.

Answer 4

Geographic distribution

Question 5

This refers to the growth in income and the direction of the country in economic development and stability in the growth of investment opportunities.

Answer 5

Economic growth

Question 6

This refers to the development of new technology in the production of more goods and services due to the development of knowledge base among its population.

Answer 6

Technological advancement

Question 7

It is a group of firms producing the same or similar products or close substitute that are competing with the same kind of market.

Answer 7

Industry

Question 8

It refers to the customer’s perception that the product that enters the market first is unique and thus captures loyalty and patronage.

Answer 8

Product differentiation

Question 9

It is the power to increase the price of raw materials and the quality inputs in the production of goods.

Answer 9

The power of suppliers

Question 10

It is the power to maximize the value of their money in the purchase of goods or services.

Answer 10

The bargaining power of buyers