(Changing political landscape) The Labour government, 1945-51 Flashcards
What was labour’s surprise victory in 1945 spurred on by?
The spirit of collectivism that had been fostered in British society by the war.
What are the 5 reasons labour won by a landslide?
Leadership Attlee Conservative slogan Policies Public mood
One of the 5 reasons labour won by a landslide was due to leadership.
How did Attlee portray himself?
A ‘man of the people’
One of the 5 reasons labour won by a landslide was due to leadership.
What did Attlee prove?
He managed the home front in WW2, showing himself and the labour party to be capable leaders.
One of the 5 reasons labour won by a landslide was due to campaigns.
Why did labour break off the wartime coalition after the war?
To force an election
One of the 5 reasons labour won by a landslide was due to campaigns.
What forced an election after the war?
Labour broke up the coalition government.
One of the 5 reasons labour won by a landslide was due to campaigns.
What was labour’s slogan?
What is effective?
‘Let us face the future’.
Yes
One of the 5 reasons labour won by a landslide was due to campaigns.
What did labour’s campaign poster look like?
Pictures of women & soldiers accompanied by the text ‘Labour for him’ or ‘Labour for her’.
One of the 5 reasons labour won by a landslide was due to campaigns.
What did Attlee spend a lot of time doing?
Touring the country.
One of the 5 reasons labour won by a landslide was due to campaigns.
What was wrong with Churchill’s campaign?
It was lacklustre as he was so confident in his victory after winning the war.
One of the 5 reasons labour won by a landslide was due to the conservative slogan.
What was the conservative slogan?
‘Let’s finish the job’
One of the 5 reasons labour won by a landslide was due to the conservative slogan.
What did Churchill do that was ill-received by the public?
Made a distasteful and poorly judged ‘Gestapo’ speech.
One of the 5 reasons labour won by a landslide was due to the conservative slogan.
In some respects, what were the conservatives demonstrating?
A complacency similar to that of Baldwin’s conservative government in 1929.
One of the 5 reasons labour won by a landslide was due to policies.
What had labour promised to do?
How did this compare to conservative?
Implement the policies of the Beveridge Report
Churchill rejected it & didn’t have a clear strategy for post-war recovery.
One of the 5 reasons labour won by a landslide was due to policies.
How did labour’s manifesto look compared to conservative’s?
More detailed and ambitious