Ch8 Flashcards
Year 1692, Imprimerie Royale hired mathematician Nicolas Jaugeon to craft which typeface?
Romain du Roi
Name some characteristic of Romain du Roi, new typeface engraved by Louis Simonneau
Contrast between thick and thin strokes, square divided into grids, mix of art and science, marks beginning of major typographic evolution from old Venetian styles to more modern type
Define traditional roman types
Category of types (started with Romain du Roi) that break with the traditional caligraphic qualities
What is the name for fanciful French art and architecture from 1720 to 1770?
Rococo
Name a few characteristics of rococo
Rococo ornament (which is composed of S and C curves with scrollwork, tracery and plant forms - derived from nature, classical, oriental art and midieval sources) , light pastel colors (with ivory white and gold in assymetrical balanced design)
There’s this one guy, he founded his own type foundry and worked to standardize type sizes, came up with pouce(unit of measurment, 12 lines - 6 points) and type families, what’s his name?
Pierre Simon Fournier le Jeune
Pierre collaborated with Charles Eisen and Pierre Phillipe Choffard on pages for Tales and Novellas in Verse. Do you happen to know what those two guys did?
Eisen did engravings and Choffard ornamentation
Do you know who made Manuel typographique, masterwork type manual of rococo design, consisting of 2 volumes?
Pierre Simon Fournier le Jeune looool
In this period, but in England, who emerged as a significant figure in typography? His name starts with W
William Caslon, fyi his designs, which adhered to Old Style traditions while introducing increased contrast and texture, were widely adopted across England and its colonies, including the Declaration of Independence. ALSO Caslon’s approach combined readability with an appealing visual texture, his enduring legacy was marked by the Caslon foundry’s operation for over two hundred years which is crazy
What does Baskerville type design represent?
*the zenith of the transitional style > Old Style & modern type design
*a new elegance and lightness
*the weight contrast between thick & thin strokes is increased
*serifs > flow smoothly out of the major strokes
*Italic > the influence of master handwriting
*Wide margins
*an elegant purity of typographic design
Information graphics can be traced back to one guy, he utilized analytic geometry to convert statistical data into symbolic graphics
Scottish guy William Playfair
Who was an imperial designer of series of types - narrow and condensed, serifs as sharps, engraved borders?
Louis Rene Luce
Did Louis Rene Luce and Jean Joseph Barbou know eachother?
Yes because they worked together, for example Essay on New Typography, borders express authority and absolutism of the French monarchy. Btw Joseph Barbou is printer.
Who do you think helped transition from Rococo to modern typographic principles?
Giambattista Bodoni - Italian guy. He learned punch cutting, replaced rococo style with new typefaces and page layout, marked the death of caligraphy and writing.
There is this really impressive family - Didot. Father François-Ambroise Didot created the point system used in France today. He had 2 sons. Firmin and BEEP, but BEEP is the more important one. He had the printing office at the Louvre, did series of books in which typography is a true form of modern style letterform, and through overall design of books implemented neoclassical elements of gd. Also focused on lavish margins, precise alignment, pushed limits of contrast between thick and thin lines. Its a more contemporary approach to print and design. Who is BEEP?
Pierre Didot
Do you know anything about William Blake? Hint: poetry
He did illuminated printing, fused poetry and visual art. His design show spirituality and imaginative expression-distinct path. Printed as monochrome etching combining word and image. Hand colored each page and hand bound each copy in paper covers.
Father of wood engraving is?
Thomas Bewick
