Ch.7 Flashcards
Memory
Retention of information over time.
Paradox of memory: our memories are surprisingly good in some situations and surprisingly bad poor in others.
Paradox
Hinges on a crucial fact: The same memory mechanisms that serve us well in most circumstances can sometimes cause us problems in others.
Hyperthymestic syndrome or
Highly superior autobiographical memory
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Research suggests subtle differences in brain structure between people with and without this condition, especially involving brain regions in autobiographical memory and increased connectivity of brain regions. These superior cognitive abilities are mostly limited autobiographical memory.
Remembering
When we try to recall an event, we actively reconstruct our memories using cues and information available to us. We don’t passively reproduce our memories.
Remembering is largely a matter of patching together our often-fuzzy recollections with our best hunches about what really happened. Therefore, we should be skeptical of claims that certain vivid memories or even dreams are exact “photocopies” of past events.
Proving memories can be reconstructive
Close your eyes for a few moments and picture your most recent walk along a beach, lake, or pond. Then, after opening your eyes, ask yourself what you “saw”.
Did you see yourself as if from a distance, as an outside observer would? As Sigmund Freud noted such memories provide existence proof that at least some of our memories are reconstructive. You couldn’t possibly seen yourself from a distance because you don’t see yourself when you look at your surroundings: you must have constructed that memory rather than recalled it in its original form.
Three types of memory
Most psychologist have distinguished among the three major types of memory: sensory memory, shortterm memory, and long-term memory. These types serve different purposes and vary at least two important dimensions: span—how much information each system can hold and duration— over how long a period of time that system can hold information.
The distinctions among these three types of memory aren’t always clear cut, and there’s some overlap among different types of memories. One view is that memories are a part of an interconnected network, and shortterm memory can be understood as the small amount of just presented or recently retrieved information that’s currently activated and accessible. That information is active in shortterm memory for only a brief time before being replaced by new information coming in from sensory memory or from the larger, incredibly fast store house of information held in long-term memory.
Memory metaphor of an assembly line
Three different factory workers along assembly line. The first type, sensory memory, is tied closely to the raw materials of our experience, our perceptions of the world. It holds these perceptions for just a few seconds or less before passing some of it onto short term memory. Short term memory works actively with the information handed to it, transforming it into a more meaningful material before passing some of it onto long-term memory. Short term memory holds onto information longer than sensory memory does, but not much longer. The third and final type of memory, long-term memory, permits us to retain information for minutes, days, weeks, months or even years. In some cases, the information in a long-term memory last for a lifetime. As you can tell from our use of the word some in the previous sentences, we almost always lose a great deal of information at each relay station in the memory assembly line. Short term memory get information from both our sensory experience (sensory memory) and our stored long-term memories.
Sensory memory
Brief storage of perceptual information before it is passed on to short-term memory. Is helpful because buys our brains a bit of extra time to process incoming sensations. It also allows us to “fill in the blanks” in our perceptions and see the world as an unbroken stream of events.
Iconic memory
Visual sensory memory. 
Iconic memories last for only about a second, then they’re gone forever. Iconic memory may help to explain the remarkable, and exceedingly rare, phenomenon called eidetic imagery, popularly called “photographic memory.” Some psychologists believe that eidetic memory reflects an unusually long persistence of an iconic image in some fortunate people.
Echoic memory
Auditory sensory memory.
In contrast to iconic memories, echoic or auditory memories can last as long as 5 to 10 seconds. 
Short-term memory
Memory system that pertains information for limited durations.
One key component of short-term memory is what psychologists call working memory, which refers to our ability to hold onto information were currently thinking about, attending to, or processing actively. If sensory memory is what feeds raw material into the assembly line, short term memory is the workspace where construction happens. After construction takes place, we either move the product into a warehouse for long-term storage or, in some cases, scrap it all together. 
Decay
Fading of information from memory overtime.
The longer we wait, the less is left.
Interference
Loss of information from memory because of competition from additional incoming information. 
That is, our memories are very much like radio signals. They don’t change over time, but they’re harder to detect if they’re jammed by other signals.
Retroactive interference
Interference with retention of old information due to acquisition of new information.
(When learning something new hampers earlier learning: The new interferes with the old)
Proactive interference
Interference with acquisition of new information due to previous learning of information.
(When earlier learning gets in the way of new learning: The old interferes with the new.) 
Both retroactive and proactive interference are more likely to occur when the old and new stimuli that we’ve learned are similar. 
Magic number
The span of short term memory, according to George Miller: 7 + or - 2 pieces of information. 
Chunking
Organizing information into meaningful groupings, allowing us to extend the span of short term memory.
Rehearsal
Repeating information to extend the duration of retention in the short term memory.
Repeating the information mentally, or even aloud. 
Elaborative rehearsal usually works better than maintenance rehearsal. This finding demolish is a widely held misconception about memory: that rote memorization is typically the best means of retaining information. There’s a take-home lesson here when it comes to our study habits: to remember complex information, it’s almost always better to connect that information with things we already know them to merely keep repeating it.
Maintenance rehearsal
Repeating stimuli in their original form to retain them in short term memory.
We engage in maintenance rehearsal when we hear a phone number and keep repeating it—either aloud or in our minds— until we’re ready to dial the number. In this way, we keep the information “alive” in a short term memory.
Elaborative rehearsal
Linking stimuli to each other in a meaningful way to improve retention of information and short term memory.
Grasping the difference between maintenance and elaborative rehearsal
Let’s imagine that a researcher gave us a paired-associate task. In this task, the investigator presents us with various words, such as dog—shoe, tree—pipe, Key—monkey, and Kite—president. Then, they present us with the first word in each pair— dog, tree, and so on— and ask us to remember the second word in the pair.
If we used maintenance rehearsal, with simply repeat the words in each pair over and over again as soon as we heard it dog—shoe, dog—shoe, dog—shoe, and so on.
In contrast, if we used elaborate for Rehearsal, we try to link the words in each pair in a meaningful way. One effective way of accomplishing this goal is to come up with a meaningful, perhaps even absurd, visual image that combines both stimuli. 
Research shows that we’re especially likely to remember the two stimuli if your picture them interacting in some fashion. That’s probably because doing so allows us to chunk of them together into a single integrated stimulus. 
Levels of processing
Depth of transforming information, which influences how easily we remember it. According to this model, the more deeply we process information, the better we tend to remember.
This framework identifies three levels of processing of verbal information: visual, phonological (sound-related), and semantic (meaning-related). Visual processing is the most shallow; phonological, somewhat less shallow; and semantic, the deepest. 
To understand the differences among these three levels, try to remember the following sentence:
ALL PEOPLE CRRATE THEIR OWN MEANING OF LIFE.
If you relied on the visual processing, you’d hone in on how the sentence looks. For example, you might try to focus on the fact that the sentence consists entirely of capital letters. If you relied on phonological processing, you’d focus on how the words in the sentence sound. Most likely, you’d repeat the sentence again and again until it began to sound boringly familiar. Finally, if you relied on semantic processing, you’d emphasize the sentences meaning. You might elaborate on how you’ve tried to create your own meaning of life and how doing so has been helpful to you. Research shows that deeper levels of processing, especially somatic processing, tend to produce more during long-term memories.
Long term memory
Relatively enduring (from minutes to years) retention of information stored regarding our facts, experiences, and skills.
Long-term memory differs from short-term memory in several important ways. First, in contrast to short-term memory, which can typically hold at most 7 to 9 stimuli in hand at a single time, the capacity of long-term memory is huge. Just huge? No one knows for sure.
Second, although information in short term memory vanishes only after about 20 seconds at most and probably less, information in long-term memory after indoors for years, even decades— and sometimes permanently.
Third, the types of mistakes we commit in the long term memory usually differ from those we make in short term memory. Long-term memory errors tend to be semantic, that is, based on the meaning of the information we’ve received. So you might misremember a “poodle” as a “terrier”. In contrast, short term memory errors tend to be acoustic, that is, based on the sound of the information we’ve received. So we might be misremembering hearing “noodle”rather than “poodle”.
Also tend to remember stimuli that are distinctive in some way.
Permastone
Type of long-term memory that appears to be permanent.
Primacy effect
Tendency to remember words at the beginning of a list especially well.
What explains the primary effect? This one is trickier, but there’s good evidence that you are more likely to recall the earlier words in the list because you had more opportunity to rehearse them silently and perhaps even to chunk them. As a consequence, these words are more likely to be transferred from short-term memory into long-term memory. So the primacy effect seems to reflect the operation of long-term memory.
Recency effect
Tendency to remember words at the end of the list especially well.
Serial position curve
Graph depicting both primary and recency effects on people’s ability to recall items on the list.
Most researchers agreed that primacy and recency effects reflect the operation of different types of memory.
Semantic memory
Our knowledge of facts about the world.
Tends to activate the left frontal cortex more than the right frontal cortex. Require a conscious effort and awareness. 
Episodic memory
Recollection of events in our life.
Tends to activate the right frontal cortex more than the left frontal cortex. Requires conscious effort and awareness.
Explicit memory
Memories we recall intentionally and of which we have conscious awareness.
Semantic and episodic memory are examples of explicit memory. Some researchers recall by explicit memory as declarative memory.