Ch6

Question 1

What can cause a strategy to fail

Answer 1

● Missing congruence and culture

Question 2

What are the three independent entities of the company (Bluesky holdings)? What is the structure?

Answer 2

● Greenfields: General contracting - design, development, and construction (divisional)
● Redtail: Maintenance and internal project (regional)
● Yellowfin: Servicing both previous companies (Hybrid: Divisional and regional)

Question 3

What is the strategy and the steps of Greenfields

Answer 3

● Strategy:
○ Growth and cost leadership
○ Expansion to achieve market dominance
● Steps: Developed external market of suppliers

Question 4

What is the strategy and the steps of Redtail

Answer 4

● Strategy:
○ Niche Specialisation
○ Do nothing (muddling through)
● Steps taken: Reliance on specialized expertise

Question 5

What is the strategy and the steps of Yellowtail

Answer 5

● Strategy:
○ Growth, Differentiation and Cost-Leadership
○ Forward integration (e.g., Warehousing)
● Steps taken: Defined transformation project: Pay-per-use of items

Question 6

Iceberg of Ignorance

Answer 6