Ch3 Ethics and Social Responsibility

Question 1

the cooperative marketing efforts between a for-profit firm and a nonprofit organization

Answer 1

cause-related marketing

Question 2

a guideline to help marketing managers and other employees make better decisions

Answer 2

code of ethics

Question 3

a business’s concern for society’s welfare

Answer 3

corporate social responsibility (CSR)

Question 4

the moral principles or values that generally govern the conduct of an individual or a group

Answer 4

ethics

Question 5

a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries

Answer 5

Foreign Corrupt Practices Act (FCPA)

Question 6

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment

Answer 6

green marketing

Question 7

the rules people develop as a result of cultural values and norms

Answer 7

morals

Question 8

a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm’s economic performance supports the entire structure

Answer 8

pyramid of corporate social responsibility

Question 9

the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time

Answer 9

sustainability