CH2 - Social Computing Flashcards

1
Q

Social Computing def

A

type of IT that combines social behaviour and IS to create value (by making socially produced information available to everyone)

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2
Q

Goal of social computing

A

improving collaboration and interactions among people, encouraging user-generated content

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3
Q

Who produces, controls, uses and manages content vs before + result

A

before organizations, now users - via interactive communications and collaboration
result : SC is transforming power relationships within organizations. Employees and customers are empowered by their ability to use social computing to organize themselves. Thus, social computing can influence people in positions of power to listen to the concerns and issues of “ordinary people.” => conversation about G&S cannot be controlled by a company

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4
Q

Web 2.0

A
  • second stage of development of the World Wide Web
  • loose collection of information technologies and applications, plus the websites that use them. These websites enrich the user experience by encouraging user participation, social interaction, and collaboration.
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5
Q

5 web 2.0 information technology tools

A

1 - Tagging
2 - Really Simple Sindication
3 - Blogs
4 - Microblogs
5 - Wikis

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6
Q

2 major types of web 2.0 websites

A

1 - Social Networking Sites
2 - Mashups

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7
Q

Tagging + what it is the basis of

A

tag - tag is a keyword or term that describes a piece of information (blog, picture, article, video clip)
-> allows users to place information in multiple, overlapping associations rather than in rigid categories
-> basis of folksonomies

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8
Q

Folksonomies

A

user-generated classifications that use tags to categorize and retrieve web pages, photos, videos, and other web content

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9
Q

Really Simple Syndication

A

(RSS) allows you to receive the information you want (customized information), when you want it, without having to surf thousands of websites
-> receive notification where there is a change

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10
Q

Blogs

A

(or weblogs) personal website, open to the public, in which the site creator expresses their feelings or opinions via a series of chronological entries.
Bloggers write stories, convey news, and provide links to other articles and websites that are of interest to them.

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11
Q

Microblogging

A

form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them. These messages can be submitted via text messaging from mobile phones, instant messaging, email, or simply over the Web. The content of a microblog differs from that of a blog because of the limited space per message (usually up to 280 characters). (ex. Twitter)

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12
Q

Wikis

A

website made up entirely of content posted by users. Wikis have an “edit” link on each page that allows any user to add, change, or delete material, thus fostering easy collaboration. Wikis take advantage of the combined input of many individuals (ex. Wikipedia)
-> used in project management

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13
Q

social network and social networking

A

1 - social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade
(social graph) map of all relevant links or connections among the network’s members
2 - activities performed using social software tools (e.g., blogging) or social networking features (e.g., media sharing). Social networking allows convenient connections to those of similar interests.

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14
Q

Social capital

A

number of connections a person has within and between social networks

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15
Q

Enterprise social networks and corporate social networks

A

1 - business-oriented (LinkedIn)
2 - private social network for employees, former employees, business partners and/or customers

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16
Q

Mashup

A

website that takes different content from a number of other websites and mixes them together to create a new kind of content
-> google maps

17
Q

social commerce

A

(social computing in business) the delivery of electronic commerce activities and transactions through social networking sites. Social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities.

18
Q

Benefits and Risks of Social Commerce

A

Benefits
- better + faster vendor responses because you can complain on the web
- customers can assist each other
- easily search, link, chat, buy
- easy to test new products and ideas
- identify problems
- learn about customers
- effective and free marketing (+ can go viral)
Risks
- content is not edited or filtered : negative feedback
- invasion of privacy
- violation of intel. property
- poor / biased quality of users’ generated content

19
Q

Social shopping

A

method of electronic commerce that takes all of the key aspects of social networks and focuses them on shopping. Social shopping helps shoppers connect with one another based on tastes, location, age, gender, and other selected attributes

20
Q

Social marketplaces

A

online intermediaries that harness the power of social networks for introducing, buying, and selling products and services
-> Facebook, Kijiji

21
Q

Collaborative Consumption

A

economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership. The premise of collaborative consumption is that having access to goods and services is more important than owning them

22
Q

Social Advertising

A

advertising formats that make use of the social context of the user viewing the ad. Social advertising is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes

23
Q

Social Intelligence

A

The monitoring, collection, and analysis of socially generated data and the resultant strategic decisions

24
Q

Different ways of using social media for market research

A
  • obtain feedback
  • test-market messages
  • surveys
  • opinions
25
Q

conversational marketing

A

utilizing social computing tools to obtain feedback from customers
-> enable customers to supply feedback via blogs, wikis, online forums, and social networking sites (voluntarily and for free)

26
Q

conversational commerce

A

interactions between a business and its customers throughout the sales process
-> customer support, ask questions, receive personalized recommendations
-> can either talk to human rep or chatbot

27
Q

recruiting through online social networks

A
  • find info about potential employees
  • online and active job seekers likely to be seen by recruiters
28
Q

onboarding

A

how new employees acquire the necessary knowledge, skills, and behaviours to become effective members of the organization
-> can use social media to learn what to expect in their first few days on the job and find answers to common questions

29
Q

employee development through social computing

A
  • build relationship with employees
  • use apps to work efficiently across orgs and collaborate
    training : A large percentage of the time and expense of employee education and learning management can be minimized by utilizing e-learning and interactive social learning tools. These tools help create connections among learners, instructors, and information. Companies find that these tools facilitate knowledge transfer within departments and across teams.