ch.2

Question 1

strong strategy ensure?

Answer 1

1- secure competetive advantage
2- above average profits
3- maximize shareholders values
4- achieve internal and external fit

Question 2

mission formulation steps?

Answer 2

1- define mission or purpose ( why do we exisit)
2- what business are we in

Question 3

strategic intent?

Answer 3

vision of what you want to be

Question 4

company values?

Answer 4

guiding principales

Question 5

compitetive positioning?

Answer 5

advantages

Question 6

market definition?

Answer 6

customer targets

Question 7

three levels to view devolpment of marketing strategy?

Answer 7

1- establish core strategy
2- creation of competetive positioning
3- implementaion

Question 8

marketing strategy process?

Answer 8

1-purpose
2- core strategy
3- competeive postioing
4- implemtation
5- marketing mix

Question 9

main benefits of good planning?

Answer 9

1- have a better view of the challenges the company may face
2- allocates organization resources effectivly

Question 10

steps used to establish core strategy?

Answer 10

1- portofolio analysis/ product life cycle
2- analysis of markets served
3- swot analysis
4- core strategy

Question 11

portofolio analysis?

Answer 11

alanlysis of the various offering the company has on the market

Question 12

BCG matrix?

Answer 12

1- star
2- question mark
3- cash cow
4- dog

Question 13

advantages of BCG?

Answer 13

1- provide guide of organization resources
2-helps the company know their future potential

Question 14

product life cycle?

Answer 14

1- into ( low growth and attractivness)
2- growth (high growth and attractivness)
3- maturity ( low growth and attractivness)
4- decline

Question 15

present based portoflio?

Answer 15

when products that generate cash is higher than products that proise to generate cash in the future