ch.1

Question 1

product push marketing?

Answer 1

making customers want what we are good at

Question 2

customer led

Answer 2

understand what the customers want and make it to them

Question 3

focal organization consists of?

Answer 3

1- suppliers
2- managers
3- customers
4- distributers
5- stakeholders
6-employees

Question 4

marketing fundementals?

Answer 4

1- focus on customers
2- compete in markets where you can establish competetive advantages
3- customers dont buy products only
4- marketing is too important
5- market is hetetrogenious
6- markets and customers always change

Question 5

marketing fundementals?

Answer 5

1- focus on customers
2- compete in markets where you can establish competetive advantages
3- customers dont buy products only
4- marketing is too important
5- market is hetetrogenious
6- markets and customers always change

Question 6

marketing led strategic management?

Answer 6

identify customers wants and needs
2- determine the competetive positioning to be able to deliver their needs
3-marshall all organization resources to deliver their needs

Question 7

marketing is a?

Answer 7

functional departement