Ch15 Flashcards
big box retailers
Discount stores that offer a narrow but deep assortment of merchandise; see category killer.
cannibalization
Customers who formerly made purchases through one retail channel switch to a different retail channel without increasing the overall sales to the retailer
category killers
A specialist that offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing
category specialists
A retailer that offers a narrow variety but a deep assortment of merchandise.
close-out retailers
Stores that offer an inconsistent assortment of low priced, brand name merchandise.
convenience stores
Type of retailer that provides a limited number of items at a convenient location in a small store with speedy check-out.
conventional supermarket
Type of retailer that offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise, in a self-service format.
distribution intensity
The number of supply chain members to use at each level of the supply chain
exclusive distribution
Strategy in which only selected retailers can sell a manufacturer’s brand
extreme value retailers
A general merchandise discount store found in lower-income urban or rural areas.
full-line discount stores
Retailers that offer low prices, limited service, and a broad variety of merchandise.
intensive distribution
A strategy designed to get products into as many outlets as possible
limited assortment supermarkets
Retailers that offer only one or two brands or sizes of most products (usually including a store brand) and attempt to achieve great efficiency to lower costs and prices.
mobile commerce (M-commerce)
communicating with or selling to consumers through wireless handheld devices such as cellular phones.
multichannel strategy
Selling in more than one channel (e.g., stores, Internet, catalog
off-price retailers
A type of retailer that offers an inconsistent assortment of merchandise at relatively low prices.
retailing
The set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogs, and over the Internet, as well as services like fast-food restaurants, airlines, and hotels.
selective distribution
Lies between the intensive and exclusive distribution strategies; uses a few selected customers in a territory.
