Ch.14- Marketing Strategy Flashcards
1
Q
Marketing strategy
A
A plan to achieve the marketing objectives using a given level of resources
2
Q
Legal controls
A
Laws that control the activity of businesses
3
Q
Barriers to trade
A
Usually taxes, quotas or bans that one country places on the goods of other countries to prevent or increase the cost of them entering the country
4
Q
Domestic market
A
The market for goods and services in the business’s own country
5
Q
Joint venture
A
An agreement between 2 or more businesses to work together on a project
