CH11 Prosocial Behavior Flashcards
Any act performed with the goal
of benefiting another person.
Prosocial Behavior
The desire to help another person even
if it involves a cost to the helper. (Not for
selfish reasons)
Altruism
The idea that behaviors that help a genetic
relative are favored by natural selection. People can increase the chances their genes
will be passed along not only by having children but also by ensuring that their genetic relatives have children. Thus natural selection should favor altruistic acts directed toward genetic relatives.
Kin Selection
The expectation that helping others will
increase the likelihood that they will help
us in the future.
Norm of Reciprocity
People help others to maximize social rewards and minimize social costs. True altruism, in which people help even when doing so is costly to themselves, does
not exist. People help when the benefits
outweigh the costs.
Social Exchange Theory
The ability to put oneself in the shoes of
another person and to experience events and
emotions (e.g., joy and sadness) the way that
a person experiences them.
Empathy
The idea that when we feel empathy for a
person, we will attempt to help that person
purely for altruistic reasons, regardless of
what we have to gain.
Empathy-Altruism Hypothesis
- Helping is an instinctive reaction to promote the welfare of those genetically similar to us (evolutionary psychology).
- The rewards of helping often outweigh the costs, so helping is in our self-interest (social exchange theory).
- Under some conditions, powerful feelings of empathy and compassion for the victim prompt selfless giving (the empathy-altruism hypothesis).
3 Basic Motives for Prosocial
Behavior
Personality traits making it more likely that
an individual will help others in a variety
of situations
Altruistic Personality
The group with which an individual
identifies as a member
In-Group
Any group with which an individual
does not identify.
Out-Group
- More likely to help in-group members than
members of individualistic cultures are. - Less likely to help members of out-groups
than people in individualistic cultures are
Collectivistic Cultures- Prosocial Behavior
______ people are more likely to
help in situations in which their efforts
are obvious (donating money and time
to charities). They are not more likely to help in private (anonymous) situations, however.
Religion and Prosocial Behavior
- Good moods make us look on the bright
side of life. - Helping others can prolong our good
mood. - Good moods increase self-attention.
3 Reasons Good Moods Increase Helping
People are more likely to help if they are in especially good moods, but also if they are in especially bad moods
Effects of Mood on Prosocial Behavior