Ch10 Flashcards
service operations
production activities that yield tangible and intangible service products (entertainment, education, transportation, and food preparation etc)
goods production
production activities that yield tangible products (books, electronics, etc)
difference btwn production and operations
productions historically associated with manufacturing, operations includes both service and goods production
utility
power of a product to satisfy a human want; smthg of value
time utility
quality of a product that satisfies a human want because of the time at which it is made available (Christmas ornaments ex.)
place utility
quality of a product that satisfies a human want because of where it is made available
ownership (possession) utility
quality of a product that satisfies a human want during its consumption or use (consumers take pleasure in owning)
form utility
quality of a product that satisfies a human want because of its form; requires raw materials to be transformed into a finished products (ornaments are made from glass, plastic, etc)
operations (or production) management
set of methods and technologies used in the production of a good or a service
production managers
managers responsible for ensuring that operations processes create value and provide benefits
4 ways service operations are more complicated than goods production
- interacting with consumers
- intangible and unstorable nature of some services
- customer’s presence in the process
- service quality considerations
operations process
set of methods and technologies used in the production of a good or a service
types of transformation technologies
chemical process (chemically altering raw materials) fabrication ' (mechanically alters the shape or form of a product) assembly " (puts together various components) transport " (goods are moved from one location to another) clerical " (combining data on employee absences and machine breakdowns into a productivity report)
analytic process
production process in which resources are broken down into their component parts
synthetic process
any production process in which resources are combined
high-contact system
system in which the service cannot be provided without the customer being physically in the system (ex. transit)
low-contact system
system in which the service can be provided without the customer being physically in the system (ex. shoveling snow)
operations capability (production capability)
the activity or process that production must do especially well and with high proficiency
forecast
estimate of future demand for both new and existing products
capacity
amount of a good that a firm can produce under normal working conditions
five categories of operations planning
capacity, location, layout, quality, and methods planning
capacity planning
ensuring that a firm’s capacity is just slightly over the normal demand for the product
- low-contact system: capacity should be at the level of average demand
- high-contact system: capacity should be set to meet peak demand