Ch.1 Flashcards
Which of the following best describes the primary reason for implementing a new information system, from a business perspective?
a) The system will create new value for the firm, beyond its costs.
b)The system enables the firm to create new products and services.
c)The system integrates well with the Web.
d) The system will automate key business processes.
e) The system is in use by our primary competitors.
A
RFID sensor-generated data on stored food items such as storage location is an example of:
A) information systems.
B) raw output.
C) customer and product data.
D)raw input.
E) sales information.
D
In order to be considered a digital firm, all of the firm’s significant business relationships and core business processes must be digitally enabled.
True/ False
False
Which of the following may lead to competitive advantage?
- New products, services, and business models;
- Charging less for superior products;
- Responding to customers in real time
A)2 and 3
B) 1, 2, and 3
C)1 and 3
D) 1 and 2
E) 1 only
B
Which of the following is an example of a business using information systems to create a new product?
A) Walmart’s RetailLink system
B) Apple’s creation of the iPod
C) The Mandarin Oriental’s use of computers to keep track of guest preferences
D) Verizon’s use of a web-based digital dashboard to provide real-time company information for managers
E) Kroger’s use of sensors to monitor cold food storage temperatures
B)
The three activities in an information system that produce the information organizations use to control operations are:
A) data analysis, processing, and feedback.
B) data, information, and analysis.
C) input, processing, and output.
D) information, research, and analysis.
E)input, output, and feedback.
B)
Which of the following is the key business metric behind the technologies implemented by PCL Construction, as discussed in the chapter-opening case?
A) Improved decision making
B) Higher customer satisfaction levels
C) Reduced cost of supplies
D) Improved employee morale
E) Survival
A)
Walmart exemplifies the power of information systems coupled with state-of-the-art business practices and supportive management to achieve which of the following?
A) Operational efficiency
B) Customer intimacy
C) New products and services
D) Competitive advantage
E) Survival
A
To make sure they stock clothes that their customers will purchase, a department store implements a new application that analyzes spending levels at their stores and cross-references this data to popular clothing styles. Which of the following business objectives is this information intended to support?
A) New products and services
B) Survival
C) Operational excellence
D) Improved decision making
E) Customer intimacy
C)
