Ch 9 - Operating Decisions Flashcards
Operations
Operations is the function that produces the goods or services to satisfy demand from customers. (ie. purchasing, manufacturing, distribution)
The all-encompassing processes that produce the goods or services which satisfy customer demand
Operating Decisions
Concerned with the conversion process between resources (materials, facilities, equipment, and people) and the products/services that are sold to customers
Depends on factors such as quality, efficiency, capacity utilization, and environmental considerations
Porter’s Value Chain
“Every business is ‘a collection of activities that are performed to design, produce, market, deliver, and support its product … A firm’s value chain and the way it performs individual activities are a reflection of its history, its strategy, its approach to implementing its strategy, and the underlying economics of the activities themselves’” - Porter
Porter separates business activities into primary and support activities
Profits and costs should be assigned to the value chain in order to calculate the profitability of each activity in the chain
Accounting systems can get in the way of analyzing the costs of each activity in the value chain
The cost drivers of each value activity should be analysed to enable comparisons with competitor value chains
Value Chain Support Activities
Firm Infrastructure
Human Resource Activities
Technology Development
Procurement
Value Chain Primary Activities
Inbound Logistics Operations Outbound Logistics Marketing and Sales Service
Industry Value Chain
Supplier Activities --> Company Activities --> Wholesalers Activities --> Retailer Activities --> Customer Activities
Key points in order to strategically manage a company’s industry value chain
Focus not only on creating value with its own activities but also on creating relationships between business partners
Working together to reduce costs and increase efficiencies in the movement of goods and information
Why account for the Cost
of Spare Capacity?
Utilization of capacity is a key performance driver
Accounting traditionally equates the cost of using resources with the cost of supplying resources
Unused capacity formula
Cost of resources supplied – Cost of resources used = Cost of unused capacity
Scarce resource
Limits the number of units of each product or service that the company can produce and therefore sell.
Ex. Employees, equipment, raw materials
Product/service mix
The mix of products or services sold by the business, each of which may have a different selling price and cost
When demand exceeds capacity, it is necessary to rank the products/services with the highest contribution margin per unit of the limiting factor
Contribution per Unit of Limiting Factor
Determines ranking preference when you have more than one limiting factor
- Calculate CM
- Calculate CM per limiting factor (i.e. machine hours)
- Rank by highest value in CM per limiting factor
Optimum Capacity Utilization
The goal of measuring and ranking the contribution per unit of limiting factor
Theory of constraints
Bottleneck defines capacity
Bottleneck resources are those resources that limit the amount of product or service a company can provide
Throughput contribution = sales – direct materials
Assumes all other costs are fixed and independent of sales volume
Bottleneck resources
Resources that limit the amount of product or service a company can provide