Ch. 9 Flashcards
1
Q
Entrepreneurial marketing is
A
- innovative
- proactive
- controlled risk taking
- driven by opportunity seeking
2
Q
Incremental innovations
A
take the existing product offering and make small-step improvements
3
Q
radical innovations are
A
dfs
4
Q
Disruptive innovation vs. sustaining innovation
A
Disruptive innovation: product or business side creates new value that disrupts a market or industry. not necessarily a radical innovation.
Sustaining innovation: improves existing technologies or product offerings within a market or industry.
