Ch. 8 - Surveys

Question 1

sampling technique: non-probability

Answer 1

NOT random selection, convenience-based
- snowball: share and share and share through social media

Question 2

sampling technique: probability

Answer 2

ideal!!! random
- cluster: natural but heterogeneous groups
- stratified random: strata formed to keep ratio of population within sample
- simple-random: everyone has equal chance

Question 3

choice types (5)

Answer 3

• demographic: displays a frequency, nominal categorization of participants
• dichotomous: two possible answers like true or false
• forced choice
• Likert type: ordinal scale of agreement
• semantic differential: interval scale or spectrum of agreement/association

Question 4

types of surveys (4)

Answer 4

• closed-ended: quantitative, simple, common
• open-ended: qualitative data, more detailed
• longitudinal data: same individuals over time
• cross-sectional: single point in time