Ch 8 Headquarters and Subsidiary Flashcards

0
Q

dimensions of relationship?

A

structural, cultural, budgetary, technological and human resource
BScHT

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1
Q

HQ/S best relationship?

A

HQ-S best relationship is decided by a range of factors, internal and external

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2
Q

how do we deal with dimensions of relationship?

A

risk and control

–RISK. Factors that cause management risk to the investment
–CONTROL. To protect de investment against management risk and to take adv. of opportunities

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3
Q

company chooses between…

A
  • various CONTRACTS and agreements
  • an AGENCY or representation
  • an international joint venture (IJV)
  • MERGING with a local company
  • a SUBSIDIARY, either from scratch or from an ongoing company that has been acquired.
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4
Q

not to invest in a country that…

A

–Lacks an attractive investment climate;
–Lacks skilled human resources at attractive prices;
–Is perceived as unacceptably RISKY

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5
Q

types of risks in the environment

A

competitive, economic, political, technological

PECT

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6
Q

competitive risks arise where…

A

–competitive structures are UNSTABLE;
–new ENTRANTS threaten to break into the market;
–new and SUBSTITUTE products threaten;
–new TECHNOLOGIES threaten;
–CHANGES arise in structures of supply and demand.

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7
Q

economic risks arise when…

A

–public RESOURCES suffer waste, corruption, and mismanagement;

– ECONOMIC conditions are unsatisfactory;

–POTENTIAL markets and their PROXIMITY are POOR;

–NATURAL resources are not locally available, and are expensive;

–TARIFFS, import and export controls are punitive;

–PAYMENTS cannot be enforced;
–unfair local competition is protected by local officials;

–repatriation of earnings is restricted;
–infrastructure systems are poor;
–LOCAL LABOR is inadequately skilled;
–INDUCEMENTS offered to invest are poor;
–TAXATION is discriminatory.

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8
Q

political risk arise when…

A

….SAME AS ECONOMIC..????

–public resources suffer waste, corruption, and mismanagement;
–economic and financial conditions are unsatisfactory;
–potential markets and their proximity are poor;
–natural resources are not locally available, and are expensive;
–tariffs, import and export controls are punitive;
–payments cannot be enforced;
–unfair local competition is protected by local officials;
–repatriation of earnings is restricted;
–infrastructure systems are poor;
–local labor is inadequately skilled;
–inducements offered to invest are poor;
–taxation is discriminatory.

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9
Q

technology risks arise when…

A

–product technology, including patents, may be STOLEN;

–the SKILLS and technical knowledge needed to OPERATE the product technology are absent;

–the skills and technical knowledge needed to maintain and REPAIR the product technology are absent;

–the SYSTEMS needed to MANAGE the technologists are absent.

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10
Q

–Riskier the industry, (MORE or LESS) staff is expatriated by HQ to control procedures and protect company interests.

A

MORE

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11
Q

National governments may feel risk from MNC when the activities of the subsidiary are perceived to:

A

–threaten the country’s GROWTH or defense;

–develop a MONOPOLY position that stifles local competition;

–ATTACK a powerful local monopoly;

–improperly move PROFITS OUT of the country;

–HIRE talented locals away from local companies;

–fail to meet agreements for the transfer of technology;

–exert unfair INFLUENCE in local politics and legislation;

–damage the ENVIRONMENT, and fail to show corporate responsibility.

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12
Q

Decisions have to be made about

A
  • what sort of control is needed

- how the appropriate control is enforced

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13
Q

The instruments for control from which the company

selects include

A
  • organizational CULTURE
  • STAFFING policy
  • BUDGETS and other financial instruments: The more dependent the subsidiary on HQ’ budgetary policy, the more immediate the control that HQ exerts.
  • TECHNOLOGY- Shorter technology lifecycles make HQ more willing to transfer their technology.
  • the STRUCTURAL relationship
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14
Q

Global model for control (Bartlett and Goshal)

A

Centralizes its key functions (MK, Finance, R&D…). Specific local needs tend to be ignored

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15
Q

multinational method for control

B and G

A

Decides financial strategy – Considerable autonomy for subsidiary.

16
Q

international relationship of control

b and g

A

Considerable control over the subsidiary’s management systems and MK policy, but less so than in the GC. Product developed in HQ and then spread. (THE CASE OF COCA-COLA AFERT 1999)

17
Q

transnational system of control

A

Combination of GC, MC and IC. A product is designed to be globally competitive, and is differentiated and adapted by local subsidiaries to meet local market demands.. Resources might be distributed and integrated among subsidiaries

18
Q

multinational system of control

griffin and putsay

A

It views all country markets as different. Subsidiary independence in Mk and operations.

19
Q

global system of control

griffin and pustay

A

●Global: It views the world as a single marketplace. MK and production standarized

20
Q

transnational system of control

griffin and pustay

A

It is structured so that its operating Units can operate independently. It tries to combine the benefits of global scale with the benefits of local responsiveness. In its ideal form the transnational is able to respond and adapt to its environment as though it were an organism:

21
Q

why might the move to self management be beneficial?

A

When an empowered subsidiary is making decisions, it builds CLOSER links with the local environment and can RESPOND more quickly to local needs

22
Q

questions that should be answered before empowering the subsidiary

A

–Do subsidiary staff have the necessary SKILLS and if not, can they acquire them?
–Do subsidiary staff have the INFO needed? If not, where can this be acquired?
–Do headquarters staff TRUST subsidiary staff?
–Are subsidiary staff likely to be more or less MOTIVATED by the opportunities presented by empowerment?
–What might be the ECONOMIC BENEFITS and costs of empowering the subsidiary? NOT???