CH 8 + Dillman 1-2 Flashcards
Frequency Distribution
Presents the number and percentage of participants for each score on the variable
Measures of Central Tendency
give an estimate of the center of the distribution; mean, median, mode
Mean
the average of all the scores of the distribution; relatively stable, is more easily affected by extreme scores
Median
divides a distribution in half, preferred when a distribution is highly skewed or asymmetrical
Mode
the most frequentyl occurring score
Measures of Dispersion
variability or the spread of the scores; range, variance, standard deviation
Variance
the average squared distance of scores from the mean
Standard deviation
the average distance of scores from the mean
Range
the difference between the highest and lowest scores in a distribution
Correlation Coefficient
provides a measure of the association between variables
What are some of the issues to keep in mind regarding correlation?
- Causation
- Sample Size
- Group Differences
- Restriction of Range
What are the four cornerstones of quality surveys?
Coverage Error, Sampling Error, Nonresponse Error, Measurement Error
Coverage Error
Occurs when the list from which sample members are drawn does not accurately represent the population
Sampling Error
The difference between the estimate produced when only a sample of units on the frame is surveyed and the estimate when every unit on the list is surveyed
Nonresponse Error
The difference between the estimate produced when only some of the sampled units