CH 1-3 Flashcards
Give two reasons for studying measurement
- create flexibility 2. improve communication
Define “measurement”
Measurement consists of rules for assigning symbols to objects so as to scale or classify attributes
Describe the scaling aspect of measurement
representing quantities of attributes numerically
Describe the classification aspect of measurement
defining whether the objects fall in the same or different categories with respect to a given attribute
Ordinal Scale
variables whose categories have a meaningful, hierarchical order
Interval Scale
variables whose order has meaning and the numbers used to represent the attribute have meaning; no true zero point
Nominal Scale
used to classify variables that can be placed in categories , characterized by kind
Ratio Scale
variables whose order has meaning and the numbers used to represent the attribute have meaning; true zero point
Reliability
consistency; does the instrument produce scores that are internally consistent or stable across time?
Validity
legitimacy; does the instrument measure what it is intended to measure?
What are the four primary methods of measuring health behaviors?
- Self-report 2. Observation 3. Biobehavioral measure 4. Electronic monitors
List some examples of self-report.
- Interviews 2. Questionnaires 3. Journals/Diaries 4. Response Scales 5. Indexes
List some examples of scaling methods.
- Visual Analog Scale 2. Thurstone Scale 3. Likert Scale 4. Guttman Scale 5. Semantic Differential Rating Scale
Measurement Error
the degree to which a measure deviates from the ideal level of reliability and validity
Random Error
error that is due to chance factors that influence the measurement of a variable; affects the reliability of a measurement
Systematic Error
error that is due to factors that systematically increase or decrease true scores of an attribute; affects the validity of a measure; can be additive or correlational
Additive Systematic Error
a consistent deviation from the true score in the same direction (e.g. a scale that always adds 2 pounds to the actual weight)
Correlational Systematic Error
measures consistently inflate or deflate scores but do so in different ways for different responders (e.g. some subjects answers may be consistently more positive)