Ch. 8 Flashcards
A site that lists items by topic is called a:
directory.
paid placement.
search engine.
A) Directory
p 200
________ is the development of web pages in a manner that is friendly to search engine spiders.
a. SEP
b. SEO
c. SEM
B0 SEO
p 200
The objective of keyword bidding is to:
a. get the best ranking for the lowest cost.
b. limit the amount of money the firm spends on search marketing.
c. always be ranked first.
a. get the best ranking for the lowest cost.
p 211
Internet users frequently use search engines to:
a. find their way around the web.
b. compare prices on products.
c. get specific content they want.
c. get specific content they want.
p 198
A search engine determines rank on its results pages by:
a. vote of its users.
b. secret algorithms.
c. open source algorithms.
b. secret algorithms.
p 203
________ is the set of techniques designed to make web pages rank highly on search engine result pages.
a. SAS
b. SEO
c. SEM
c. SEM
p. 200
Among the techniques that can downgrade a page’s rank on the search engines are:
a. both of these choices.
b. flash pages.
c. links from sites with questionable or irrelevant content.
both of these choices.
flash pages.
links from sites with questionable or irrelevant content.
p 207
Which of the following is a true statement about paid placement on search engines?
a. Google is the only search engine to offer paid advertisements.
b. In most search engines, bidding success determines ad placement.
c. Paid placement is no longer offered by most major search engines.
c. Paid placement is no longer offered by most major search engines.
p 200
Types of search include:
a. local search.
b. vertical search.
c. both of these choices.
local search.
vertical search.
both of these choices.
C 215,216
The most important influencer of organic search ranking is estimated to be:
a. web hosting.
b. link activity.
c. web page optimization.
b. link activity.
210
Where do “organic” or “natural” search rankings appear on a search results page?
a. At the bottom of the page
b. At the far right of the page
c. To the left underneath the paid search terms
c. To the left underneath the paid search terms
p 205
- Search engine results produced by a search engine’s algorithm when indexing unpaid submissions is called:
a. search engine optimization.
b. paid search.
c. organic search.
c. organic search.
205
- Which of the following is not a Meta Tag?
a. Keyword Meta Tag
b. Title Meta Tag
c. Search Meta Tag
c. Search Meta Tag
202
- One method of measuring the results of a paid search campaign is:
a. Google Analytics.
b. Web Crawlers.
c. Google Insights.
a. Google Analytics.
214
- A “flash” page is not a good idea because it:
a. inhibits the crawler’s ability to index the site.
b. is hard to design.
c. confuses people.
a. inhibits the crawler’s ability to index the site.
207
