ch 7 smartbook Flashcards
vocab
_ _ does not have values associated with it, and cannot be processed and analyzed using conventional statistical tools and methods.
unstructured data
vocab
ChoiceVerifiable responses or information representing the physical and/or demographic or socioeconomic characteristics of individuals, objects, or organizations
state of being information
vocab
ChoiceResponses or information representing a person’s cognitive thinking, mental attributes, or emotional feelings about an object that are not directly observable or available through external sources
state of mind information
vocab
ChoiceResponses or information that represents an individual’s, object’s, or organization’s observable current actions/reactions or recorded past actions/reactions
state of behavior information
vocab
ChoiceResponses or information that represent an individual’s or organization’s expressed likelihood of undertaking specified future behavioral actions/reactions
state of intention information
To measure consumer responses, CellMan Inc., a mobile phone company, asks its users to rate its products’ features on a scale of 1 to 5, where 1 is “Strongly disliked this feature” and 5 is “Absolutely loved this feature.” CellMan Inc. is using Blank______ to measure consumer responses.
interval scales
A unique bipolar ordinal scale format that captures a person’s attitudes or feelings about a given object is called a _____.
semantic differential scale
A special type of rating scale designed to capture the likelihood that people will demonstrate some type of predictable behavior intent toward purchasing an object or service in a future time frame is called a ______.
behavioral intention scale
identify a true statement abour rank order scales
they can ONLY produce ordinal scale
vocab
locate the center of a distribution of responses and are basic summary statistics
measures of central tendency
vocab
it is the most approriate measure for nominal scales
frequency distribution
vocab
It is the most appropriate measure for ordinal scales.
range
vocab
It is the most appropriate measure for interval and ratio scales.
estimated standard deviation
vocab
It involves a systematic but subjective evaluation of a scale’s validity.
face validity
vocab
It requires more rigorous statistical assessment than the other measure of scale validity.
content validity
what is at the core of contruct development
they need to determine what is to be measured exactly
vocab
It is a scale format that requires a judgment without reference to another object, person, or concept.
noncomparative rating scale
vocab
It is a scale format that requires a judgment contrasting one object, person, or concept against another on the scale.
comparative rating scale
A scale measure that uses a scale point format that presents the respondent with some type of illustrative continuum as the set of possible raw responses to a given question is called a Blank______.
Graphic rating scale
vocab state of blank info
Researchers can use external sources to verify the data.
state of being information
vocab state of blank info
Researchers have various methods available for capturing this type of information.
state of behavior information
vocab state of blank info
The accuracy and quality of this type of information are limited to the degree of honesty of the individual providing the responses to the questions.
state of mind information
It is the arithmetic average of all the information responses.
mean
It is the sample statistic that splits the information so that half the data are above the statistic value and half are below.
median
It is the most frequently occurring value given among all of the responses.
mode
t/f: graphic rating scales are among the msot
graphic rating scales are among the most widely used comparative scales
false
state of vocab
ChoiceVerifiable responses or information representing the physical and/or demographic or socioeconomic characteristics of individuals, objects, or organizations
state of being information
state of vocab
Responses or information representing a person’s cognitive thinking, mental attributes, or emotional feelings about an object that are not directly observable or available through external sources
state of mind information
state of voacb
Responses or information that represents an individual’s, object’s, or organization’s observable current actions/reactions or recorded past actions/reactions
state of behavior
state of inform
ChoiceResponses or information that represent an individual’s or organization’s expressed likelihood of undertaking specified future behavioral actions/reactions
state of intention information
A scale that demonstrates absolute differences between each scale point, but does not allow researchers to make absolute comparisons between responses, is called a(n) Blank______.
interval scale
Lang, a researcher, asks his subjects, “To what extent do you agree that there are never insufficient funds to complete a project?” In this scenario, Lang is using a Blank______.
double negative question
vocab
The process of developing methods to systematically characterize or quantify information about constructs, concepts, or objects is called
measurement
t/f
quantitaive data is not easily orgnaised or categorized withing fixed fields
false
an _ _ _ involves a situation where the question/setup contains two negative thoughts in the same question.
double negative question
t/f
to extract value unstrucutred data needs to be converted into strucutred data
true
vocab
to determine how to accuratley measure each construct
scale measurement
vocab
to accurately identify and define what is to be measured
construct selection
A hypothetical variable made up of a set of component responses or behaviors that are thought to be related is called a(n) ___
construct
The process of assigning descriptors to represent the range of possible responses to a question about a particular object or construct is called
scale measurement
A scale that allows a respondent to express relative magnitude between the answers to a question and arranges responses in a hierarchical pattern, but does not allow researchers to determine absolute difference between responses, is called a(n) Blank______.
ordinal scale
A scale that allows a researcher to identify the absolute differences between each scale point and also to make comparisons between the responses is called a(n) Blank______.
ratio scale
vocab
The extent to which a scale can reproduce the same or similar measurement results in repeated trials is called Blank______.
scale reliabilitiy
Which of the following techniques involves reiterating the scale measurement with either one sample of respondents at two different times or two different samples of respondents from one specific target population under as nearly the same conditions as possible?
the test retest reliablity technique
true statements of equivalent form reliablity techniwue
(2)
Equivalent form reliability is evaluated by measuring the correlations between scores on the two equivalent scale measurements.
It is difficult and probably impossible to create two completely equivalent scales.
t/f
Absolute difference between rankings cannot be determined using ordinal scales.
true
The degree to which individual questions of a construct are correlated is called
internal consistency
Which of the following assesses whether a scale measures what it is supposed to measure?
scale validity
t/f
The more scale points researchers use, the lesser the discriminatory power of the scale and the lesser the variability in the collected data.
f
A difference between balanced and unbalanced scales is that balanced scales
have a equal number of positive and negative response options
Researchers develop two similar yet different scale measurements for a given construct and administer both forms to either the same sample of respondents or two samples of respondents from the same defined target population in Blank______.
the equivalent form techniwue of measuring scale reliabilty
The scale’s ability to differentiate between categorical scale responses, or points, is called its
discriminatory power
Researchers believe that mental attitudes almost always have a degree of a positive or negative orientation.
forced choice scales
Respondents are provided with an easy way to express their feelings.
free chosie scale
