Ch 4 text book Flashcards
What is an
Online focus group that includes 10-30 people who respond for several days to collect information
Bulletin Board
what is
A recorded study that includes a group of people, research questions, interviews, and overall has participants to record information gathered that can be based on hypothesis or facts.
case study
what is
Used for qualitative research. Researchers review transcripts to transcribe about 3 times to categorize them into categories or general topics or conclusions
Content Analysis
what is
Reaserchers compare notes to see similarities or differences and bring opportunities to ask further questions
Debriefing Analysis
The researcher puts themselves in their particular research group to understand their behaviors, perspectives, who they are, etc,
Ethnography
Have control of the process, the questions asked and create a smooth environmet for the resondents
Focus group
Includes a small group of people that is studied through discussions or activities.
focus group research
An opinion is expressed in a focus group and others expand on it to agree with that opinion
groupthink
1 on 1 interviews that can be in person at home or on the phone. This is to gather detailed information
in depth interview
Analyzes social medai platforms to help decide marketing decisions
listening platforms / post
An detailed outline of what will be asked, discussed, and topics that will be mentioned in the focus group from the moderator.
moderators guide
Observes online activity that provides consumer insights.
netnography
Observing and recording information on behavior, people, events, and more
observation research
The primary research group that are focused basedon the questions that are being asked and interactions between the participants
private communities
Indirect questions for participants to answer freely, Learn what they think and feel
proactive techniques
Social media networks that help with marketing research and include research insights.
purposed communities
Household participants that include a bar- code that is used as a identification that is scanned and all the data that is gathered is under that code.
scanner based panel
Analysis that measure the emotions, attitudes, and beliefs within texts.
Sentiment analysis
Quantitative data have what
numerical data
ask formal questions
explain behavior and validate facts
qualitative research
exploratory research
uses feedback to create new ideas.
unstructured and in short time, small sample size
