Ch 7

Question 1

What is electronic commerce

Answer 1

Electronic commerce is when you are conducting business activities electronically over computer networks.

Question 2

What is business to business e-commerce? B2B

Answer 2

• is a subset of E commerce

- usefull tool for connecting bussiness partners in a virtual supply chain to cut resupply times and reduce costs

Question 3

Bussiness to consumer B2C

Answer 3

Customers deal directly with the bussiness to avoid any intermediaries; this is called disintermediation

Question 4

Consumer to consumer C2C

Answer 4

Involves electronic transactions between consumers are facilitated by a third party

Question 5

What is market segmentation

Answer 5

Market segment Tatian is the identification of specific markets to target them with advertising messages

The market is divided based on demographic characteristics such as age gender Ect…..

Question 6

What are the two methods of buying mobile ad impressions

Answer 6

1. CPC cost per click

2. CPA cost per action

Question 7

What are the three main measures of success?

Answer 7

1. Number of users reached
2. Click through rate
3. Number of actions users take

Question 8

What are four characteristics of a good website

Answer 8

1. Easy to use
2. Accomplish the goals of the company
3. Sage and secure
4. Affordable to set up and maintain

Question 9

What are three components of a successful model

Answer 9

1. Community
2. Content
3. Commerce

Question 10

What are the two types of personalization techniques used to capture data and build consumer profiles?

Answer 10

1. Implicit captures data from web sessions

2. Explicit captures user provided information