Ch. 6 Flashcards
What is Culture Lag?
A period of maladjustment when the nonmaterial culture is still struggling to adapt to new material conditions
What is Digital Divide
The relative lack of access to the latest technologies among low-income groups, racial and ethnic minorities, rural residents, and the citizens of developing countries
What is Dominant Ideology?
A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interest
What is Gatekeeping?
The process by which a relatively small number of people in the media industry control what material eventually reaches the audience
What is Hyperconsumerism?
The practice of buying more than we need or want, and often more than we can afford; a preoccupation of postmodern consumers
What is Hyper-local media?
Reporting that is highly local and typically Internet based
What is Mass Media?
Print and electronic means of communication that carry messages of widespread audiences
What is Narcotizing Dysfunction?
The phenomenon in which the media provide such massive amounts of coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue
What is an Opinion Leader?
Someone who influences the opinions and decisions of others through day-to-day personal contact and communication
What is Social Capital?
The collective benefit of social networks, which are built on reciprocal trust
What is Social Media?
Websites and online applications that enable people to create and share content or to participate in social networking
What is a Stereotype?
An unreliable generalization about all members of a group that does not recognize individual differences within the group
