Ch 5 - Orienting of Attention Flashcards
attentional focal point
/// can be shifted independently of ocular fixation
orienting response
orienting - an adjustment of the animal’s position relative to the stimulus in question; usually involves a body, head, and/or eye movement
novel stimulus = strong orienting response
habituation = progressively weaker responses
reticular activating system (RAS)
causes cortical arousal
overt orienting
shifts of attention associated w/ detectable body movements, as described by Pavlov (1927)
covert orienting
shifts of attention not associated w/ any directly observable body movements (Posner, 1978)
location cueing method (Posner)
commonly used to study covert orienting
most have the following aspects
1) central fixation point that subjects must continually direct their eyes toward throughout each experimental trial
2) a visually presented target item to which subjects must respond (eg. detect, ID)
3) there is a location cue that is presented immediately before the target’s appearance
cue-target onset asynchrony (CTOA)
delay btwn the presentation of the cue and target
valid-cue trials
trials on which the target appears at the cued location
invalid-cue trials
trials on which the target does not appear at the cued location
neutral-cue trials
trials on which a neutral cue that did not provide any info about target location appeared immediately prior to target’s onset
benefit of valid cueing on target detection responses
the difference btwn the mean valid-cue trial and the mean neutral-cue trial response times
cost/benefit analysis (of valid/invalid cueing on target detection responses)
indicates that the magnitudes of facilitative and inhibitory effects of location cueing on response times
cost of invalid cueing on target detection responses
the difference btwn the mean invalid-cue trial and mean neutral-cue trial response times
symbolic location cues
usually centrally presented arrows or digits that subjects understand to indicate the expected target location; aka central, push, or endogenous cues
- meaning-fully associated w a particular location and therefore must be interpreted by an observer in order to be used
direct location cues
usually underlines, outline boxes, or bar markers that are presented in close proximity to the expected target location; aka peripheral, pull or exogenous cues
- produce their effects by virtue of being physically close to the target location –> no cognitive interpretation of direct-cue meaning is required, attention is often captured by the onset of the cue w/out any direct involvement by the observer