Ch 3 - Selective Attention and Visual Stimuli

Question 1

overlapping-stimulus technique

Answer 1

involves the presentation of spatially superimposed stimuli

subjects are typically shown two or more stimuli presented in roughly the same location in such a way that they appear to be superimposed or interwoven

the task is to attend to one stimulus (on the basis of a particular selection criterion such as colour) while ignoring the other

Question 2

selective reading

Answer 2

task in which subjects would typically see two physically different passages of text (eg in terms of case and/or colour) that are embedded within each other as in the following example –> instructed to read just one of the passages and to ignore the other

general result = subjects usually unaware of the semantic content of the unattended passage, including words repeated several times