Ch 5 Developing The Right Marketing Mix And Plan

Question 1

Pitch letter

Answer 1

Correspondence design to explain the story behind a press release and why it would be interesting and relevant to the media outlets readers listeners or viewers

Question 2

Viral marketing

Answer 2

The process of promoting a brain product or service through an existing social network where her messages passed from one individual to another much as a virus spreads

Question 3

Promotion

Answer 3

The use of advertising in Publicity to get a marketing message to customers

Question 4

Three types of franchises

Answer 4

1. Product trade name franchising

2.